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  "documentTitle": "MoneyLion | Results Presentation Deck | 34 slides",
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  "presentationDate": "2023-08-01 00:00:00",
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      "kind": "callout",
      "text": "... this tradeoff optimizes sustainable long-term revenue growth",
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      "text": "In Q2 2023:\n2.1M Total Customers (1) added\n< $15 CAC\n< 3 month Payback Period\n$48 ARPU",
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      "text": "As we expand our TAM, introduce more customers to the platform and trend towards a steady-state mix of 1st and 3rd party products, we expect payback period to remain constant and ARPU to trend lower...",
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      "text": "Note: CAC reflects fully loaded acquisition spend per customer added, which is inclusive of paid digital marketing, brand marketing, marketplace acquisition costs and onboarding data costs. Payback Period is estimated by dividing CAC by monthly ARPU (ARPU divided by 12). ARPU is calculated by dividing annualized revenue for the period by average Total Customers for the period. See \"Footnotes\" section for detailed footnotes and definitions.",
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      "text": "Strong Business Equation",
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