{
  "docId": "019de516-7dd0-711e-b583-4992cd8bd6a5",
  "docSlug": "a00259272d4e697ed347309506fd7579",
  "documentTitle": "Hubspot | Investor Presentation Deck | 26 slides",
  "authorId": "hubspot",
  "authorName": "HubSpot",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 21,
  "pageCount": 26,
  "prevPage": 20,
  "nextPage": 22,
  "slideType": "kpi_overview",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 35,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de516-7dd0-711e-b583-4992cd8bd6a5/21",
  "deckHref": "/decks/019de516-7dd0-711e-b583-4992cd8bd6a5",
  "deckJsonHref": "/decks/019de516-7dd0-711e-b583-4992cd8bd6a5.json",
  "deckAnchorHref": "/decks/019de516-7dd0-711e-b583-4992cd8bd6a5#slide-21",
  "components": [
    {
      "bbox": {
        "h": 0.049,
        "w": 0.83,
        "x": 0.058,
        "y": 0.937
      },
      "kind": "source-note",
      "text": "These estimates reflect our current operating plan as of 8/2/2023 and are subject to change as future events and opportunities arise. All percentages are non-GAAP and exclude expenses associated with stock based compensation, amortization of acquired intangible assets and acquisition related expenses. Please refer to the end of this presentation for a reconciliation of GAAP to non-GAAP figures.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ecb5fc79-bee2-4e4c-bd37-9f16fcdae5f5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.66,
        "w": 0.88,
        "x": 0.058,
        "y": 0.19
      },
      "kind": "table",
      "text": "Gross Margin: 82% (2020), 81% (2021), 83% (2022), 84% (Q1 2023), 85% (Q2 2023), 81% - 83% (Long Term Target)\nR&D % of revenue: 19% (2020), 18% (2021), 19% (2022), 19% (Q1 2023), 20% (Q2 2023), 18% - 20% (Long Term Target)\nS&M % of revenue: 45% (2020), 45% (2021), 45% (2022), 44% (Q1 2023), 43% (Q2 2023), 30% - 35% (Long Term Target)\nG&A % of revenue: 10% (2020), 9% (2021), 9% (2022), 8% (Q1 2023), 8% (Q2 2023), 8% - 9% (Long Term Target)\nOperating Margin: 8% (2020), 9% (2021), 10% (2022), 13% (Q1 2023), 14% (Q2 2023), 20% - 25% (Long Term Target)",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4fa5cdc4-034c-4d83-9883-a17d350ae461",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.048,
        "w": 0.427,
        "x": 0.058,
        "y": 0.102
      },
      "kind": "title",
      "text": "Long Term Financial Targets",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "467f8fba-9f84-4fcb-8311-26aad857acf5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 26,
      "from": 16,
      "beatId": "8cefcca1-e1c3-4853-ad05-07e0502e4b34",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Financials",
      "beatSlug": "sequoia-pitch-financials",
      "evidence": "Slides 16-26 present financial overviews, revenue growth, and profitability metrics.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 26,
      "from": 16,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "10fd7d25-5d55-4c34-891b-3cdc4a845be9",
      "evidence": "Slides 16-26 present financial metrics and growth targets.",
      "position": 1,
      "objective": "Showcase HubSpot's strong revenue growth and profitability",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.7,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}