{
  "docId": "019de516-61ab-708a-b6c0-b7f76768a74e",
  "docSlug": "1cc1acde28a3f671752e18533784597a",
  "documentTitle": "EngageSmart | Investor Presentation Deck | 28 slides",
  "authorId": "engagesmart",
  "authorName": "EngageSmart",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 14,
  "pageCount": 28,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "go_to_market",
  "function": "plan_implementation",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de516-61ab-708a-b6c0-b7f76768a74e/14",
  "deckHref": "/decks/019de516-61ab-708a-b6c0-b7f76768a74e",
  "deckJsonHref": "/decks/019de516-61ab-708a-b6c0-b7f76768a74e.json",
  "deckAnchorHref": "/decks/019de516-61ab-708a-b6c0-b7f76768a74e#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.177,
        "w": 0.205,
        "x": 0.017,
        "y": 0.655
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a7ea0ac8-9b21-4208-afc4-e8fb58391c7e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.177,
        "w": 0.205,
        "x": 0.017,
        "y": 0.477
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b3a33d27-04c9-430d-8c95-5ae283274208",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.177,
        "w": 0.205,
        "x": 0.017,
        "y": 0.299
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b64c8195-5a50-4125-bf8a-1586bab8fb4a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.139,
        "w": 0.478,
        "x": 0.239,
        "y": 0.326
      },
      "kind": "list",
      "text": "Vertical Expertise\nDeep expertise informs feature specialization across\nhealth & wellness verticals and drives product leadership",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0d22ae50-8494-4428-bb9a-123ecea44d1f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.15,
        "x": 0.78,
        "y": 0.33
      },
      "kind": "list",
      "text": "Winning\nnew customers",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "509c1ddf-aefe-4833-afdb-d0c3ce5b01c4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.09,
        "w": 0.15,
        "x": 0.78,
        "y": 0.686
      },
      "kind": "list",
      "text": "Processing\nadditional payment\ntransactions",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8512020d-2c7c-4bbd-8163-fc7e5a88c98e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.139,
        "w": 0.478,
        "x": 0.239,
        "y": 0.504
      },
      "kind": "list",
      "text": "Efficient Go-to-Market Strategy\nWord-of-mouth referrals & targeted digital marketing drive\nfree trials with strong conversion",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bba05049-4eaa-49f2-a36d-ee1359730d05",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.11,
        "w": 0.15,
        "x": 0.78,
        "y": 0.508
      },
      "kind": "list",
      "text": "Adding\nSimplePractice\nseats with\ngrowing practices",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c3297a93-4409-464b-94e5-5ddd5a549402",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.139,
        "w": 0.478,
        "x": 0.239,
        "y": 0.682
      },
      "kind": "list",
      "text": "Partnering with Our Practitioners\nSimplePractice enables practitioners to expand their\nbusiness and add practitioners",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c6adb4b8-3acf-47c5-adfd-8152c29cb83f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.012,
        "w": 0.249,
        "x": 0.386,
        "y": 0.962
      },
      "kind": "source-note",
      "text": "EngageSmart, Inc. 2023. All rights reserved.",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "132e1d96-d67d-4b64-ae40-b5cd84c72fb2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.023,
        "w": 0.63,
        "x": 0.037,
        "y": 0.186
      },
      "kind": "title",
      "text": "Attracting New Customers and Developing Existing Relationships",
      "attrs": {},
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "becf2929-7b6d-4602-938b-2849f96c0bcf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.416,
        "x": 0.023,
        "y": 0.125
      },
      "kind": "title",
      "text": "Growth and Expansion",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a0abde73-f8df-4d2b-99cf-bc8dc27cba50",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}