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      "text": "SMB: $10B+\nHealth & Wellness",
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      "text": "Enterprise: $18B\nGovernment • Utilities • Financial Services\nGiving • Healthcare",
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      "text": "Under-penetrated\nResilient\nNon-cyclical",
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      "text": "$28B+ TAM",
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      "kind": "paragraph",
      "text": "We serve verticals with legacy systems and processes that result in inefficiencies and low digital adoption:",
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      "text": "Source: Bureau of Labor Statistics; Aite Group.\nSMB TAM is derived by taking the total number of health and wellness practitioners addressed by our SimplePractice solution using data from the Bureau of Labor Statistics and multiplying by the total spend opportunity per customer based on the current prevailing market price; Enterprise TAM is derived by taking the total number of bills per year in the United States, as estimated by Aite Group, and multiplying by our average revenue per transaction.",
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      "text": "Unlocking a Significant Opportunity",
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      "text": "In Underserved Markets",
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