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  "documentTitle": "BigCommerce | Results Presentation Deck | 40 slides",
  "authorId": "bigcommerce",
  "authorName": "BigCommerce",
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  "presentationDate": "2023-08-01 00:00:00",
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  "function": "size_opportunity",
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      "text": "Stacked bar chart showing addressable market in $BN TAM from 2021E to 2025E, broken down by Platform, Digital marketing / Omni, Apps, Shipping, and Payments. Gross margins are indicated on the right for 2025E.",
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        "y_axis_label": "$BN TAM",
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      "text": "Gross Margins¹: 95%+, 100%, 75%",
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      "text": "$28BN TAM",
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      "text": "Sources and assumptions: (1) Tech platform spending based on IDC Worldwide Digital Commerce Applications Revenue Snapshot, 2021; (2) Digital marketing / Omnichannel spending based on eMarketer, March 2021, assuming US ecommerce ad spending is approximately 50% of global, with 2% addressable by BIGC through Feedonomics; (3) App TAM assumed to be equal to tech platform spending reflecting potential BIGC 20% revenue share; (4) Shipping and payments spending based on Grand View Research market size studies from May and June 2021; assuming 2% and 10% addressable, respectively.",
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      "text": "Note:¹ Gross margins represent BIGC estimates based on net revenue recognition on PSR",
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      "text": "Addressable market expanding beyond platform spending",
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