{
  "docId": "019de516-2fa0-7714-bab1-819313af183e",
  "docSlug": "67aa2256a827bb66974bcbcb35bfe234",
  "documentTitle": "Marten Transport | Results Presentation Deck | 18 slides",
  "authorId": "marten-transport",
  "authorName": "Marten Transport",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3333334,
  "pageNumber": 15,
  "pageCount": 18,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "kpi_overview",
  "function": "quantify_opportunity",
  "density": "overcrowded",
  "nDataPoints": 29,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de516-2fa0-7714-bab1-819313af183e/15",
  "deckHref": "/decks/019de516-2fa0-7714-bab1-819313af183e",
  "deckJsonHref": "/decks/019de516-2fa0-7714-bab1-819313af183e.json",
  "deckAnchorHref": "/decks/019de516-2fa0-7714-bab1-819313af183e#slide-15",
  "components": [
    {
      "bbox": {
        "h": 0.7041666666666667,
        "w": 0.9333333333333333,
        "x": 0.0375,
        "y": 0.18333333333333335
      },
      "kind": "chart",
      "text": "In millions $150 $140 $130 $120 $110 $100 $90 $80 $70 $60 $50 $40 $30 $20 $10 $0 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 Q1 '22 Q1 '23 Q2 '22 Q2 '23",
      "attrs": {
        "data_series": [
          {
            "name": "Operating Income",
            "values": [
              30,
              35,
              45,
              48,
              55,
              50,
              60,
              57,
              58,
              75,
              85,
              95,
              110,
              140,
              40,
              32,
              42,
              28
            ]
          },
          {
            "name": "Growth Rate",
            "values": [
              null,
              20,
              22,
              7,
              13,
              -2,
              20,
              -5,
              -2,
              24,
              9,
              22,
              20,
              28,
              null,
              -19,
              null,
              -31
            ]
          }
        ],
        "x_axis_labels": [
          "2009",
          "2010",
          "2011",
          "2012",
          "2013",
          "2014",
          "2015",
          "2016",
          "2017",
          "2018",
          "2019",
          "2020",
          "2021",
          "2022",
          "Q1 '22",
          "Q1 '23",
          "Q2 '22",
          "Q2 '23"
        ],
        "y_axis_labels": [
          "$0",
          "$10",
          "$20",
          "$30",
          "$40",
          "$50",
          "$60",
          "$70",
          "$80",
          "$90",
          "$100",
          "$110",
          "$120",
          "$130",
          "$140",
          "$150"
        ]
      },
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1410374b-a8ca-4adc-a786-e91a5fe35560",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.0875,
        "w": 0.13333333333333333,
        "x": 0.029166666666666667,
        "y": 0.05
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "39a0db3c-88b4-4cd3-b14a-5b512f06cb8e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.0625,
        "w": 0.145,
        "x": 0.8208333333333334,
        "y": 0.07083333333333333
      },
      "kind": "image",
      "text": "MARTEN TRANSPORT LTD.",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1660182f-caeb-4721-bb43-ad291d52d040",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.020833333333333332,
        "w": 0.645,
        "x": 0.15833333333333333,
        "y": 0.9458333333333333
      },
      "kind": "quote",
      "text": "\"You can't build a reputation on what you were going to do.\" – Henry Ford",
      "attrs": null,
      "subkind": "pull-quote",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "40edbb07-f9c1-4d85-9897-1bb0075a5d83",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.020833333333333332,
        "w": 0.645,
        "x": 0.15833333333333333,
        "y": 0.9125
      },
      "kind": "quote",
      "text": "\"To succeed in this world, you have to change all the time.\" - Sam Walton",
      "attrs": null,
      "subkind": "pull-quote",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4bb5f9f6-b92a-4474-a296-aedad8d249a6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.041666666666666664,
        "w": 0.615,
        "x": 0.17083333333333334,
        "y": 0.09166666666666666
      },
      "kind": "title",
      "text": "-In each of the five years from 2018 through 2022 we had the then-best operating income in our history",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e3530ddf-f78e-4625-ba27-54f95bd23124",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.029166666666666667,
        "w": 0.615,
        "x": 0.17083333333333334,
        "y": 0.06083333333333333
      },
      "kind": "title",
      "text": "Record Improvement in Marten's Operating Income",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "39790227-36c0-41cd-8762-4a01d119d225",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chartjunk Elimination",
      "slug": "chartjunk-elimination",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "e67d38d9-31d8-40ab-bebf-fde455ec02e6",
      "evidence": "chart/bar-vertical: In millions $150 $140 $130 $120 $110 $100 $90 $80 $70 $60 $50 $40 $30 $20 $10 $0 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 Q1 '22 Q1 '23 Q2 '22 Q2 '23",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 17,
      "from": 7,
      "beatId": "c41f128d-dc80-4477-9a51-4eeb829b049d",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "Slides 7-17 provide an overview of Marten's growth and improved operating results",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 17,
      "from": 3,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "9e14b220-0114-4ddd-8863-a5d67e5d5f29",
      "evidence": "The deck presents a series of KPI overviews that build a logical argument for the company's success",
      "position": 0,
      "objective": "To demonstrate the logic behind Marten's growth and improved operating results",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}