{
  "docId": "019de516-1f71-754e-8a92-e672cc752206",
  "docSlug": "7a7fbac8c58fe05294e3000c5b50ea48",
  "documentTitle": "Ford Credit | Fixed Income Presentation Deck | 45 slides",
  "authorId": "ford-credit",
  "authorName": "Ford Credit",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 5,
  "pageCount": 45,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "thesis_headline",
  "function": "frame_situation",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de516-1f71-754e-8a92-e672cc752206/5",
  "deckHref": "/decks/019de516-1f71-754e-8a92-e672cc752206",
  "deckJsonHref": "/decks/019de516-1f71-754e-8a92-e672cc752206.json",
  "deckAnchorHref": "/decks/019de516-1f71-754e-8a92-e672cc752206#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.02,
        "w": 0.16,
        "x": 0.058,
        "y": 0.35
      },
      "kind": "legend",
      "text": "Customer experience",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "48ccd508-7027-4408-8356-c2b097d12243",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.29,
        "x": 0.38,
        "y": 0.419
      },
      "kind": "list",
      "text": "ENHANCED CAPABILITIES\n+ Integrated hardware and software\n+ Connectivity\n+ Data analytics\nEnables deep customer insight",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "232c3340-b078-4ed6-9beb-c01c5a41b29a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.29,
        "x": 0.076,
        "y": 0.419
      },
      "kind": "list",
      "text": "FOUNDATIONAL STRENGTHS\n+ Leading iconic nameplates\n+ Leading commercial vehicle portfolio\n+ Industrial prowess\nDrives strong margins and cash flow",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6f3ba6f6-71ee-4053-8e97-ef04bff2c4a1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.29,
        "x": 0.684,
        "y": 0.419
      },
      "kind": "list",
      "text": "EXPANDED TAM & VALUE CREATION\n+ Ford Blue\n+ Ford Model e\n+ Ford Pro\nUnlocks new growth opportunities",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f6440044-450f-4da9-8a70-4433c293afc2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.85,
        "x": 0.035,
        "y": 0.158
      },
      "kind": "title",
      "text": "Disruptive technology allows us to leverage foundational strengths to build new capabilities enriching customer experiences and deepening loyalty",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a8dca857-6b2a-41d9-a1e8-16d6c75b21fd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.39,
        "x": 0.035,
        "y": 0.08
      },
      "kind": "title",
      "text": "Ford+ Investment Thesis",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5212e28e-63a4-4909-b0f0-52b78f6b2479",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 5,
      "beatId": "32d109e7-19ea-4a60-b434-c130ca74d8e1",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The investment thesis is presented as the problem section",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 5,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "ec679547-5620-4242-912a-8c1f468403e4",
      "evidence": "The presentation starts with an investment thesis and then explains the business model",
      "position": 0,
      "objective": "Why Ford+ is a compelling investment thesis",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}