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  "presentationDate": "2023-07-01 00:00:00",
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      "text": "43.6% 44.1% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2023 2023 2023 2023 2023",
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      "text": "Our commercial plans are starting to work\nGrowing premium share\nNewport and Natural American Spirit – key drivers\nStrong performance from Lucky Strike\nnow >3% national share\nVuse revenue* up +23%\nVuse value share leadership** at 47%\nLeader in 36 states**\nAdj. operating margin*** expansion +280bps\nIncreasing Vuse profitability\nEfficiency saving initiatives",
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      "text": "Financial growth H1'23 versus H1'22. Share growth versus FY22. * On a constant rate basis. See Appendix A2. ** Vuse value share of total Vapour. Source: U.S. Marlin. See Appendix A3. On an adjusted, constant rate basis. See Appendices A1 & A2.",
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      "text": "Share of premium (May'23 v Jan'23) Newport +100bps NAS +30bps",
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