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      "kind": "chart",
      "text": "MO volume share of total oral category in key MO markets*** 1.5% 1H19 3.6% 1H20 6.2% 1H21 7.1% 1H22 8.1% 1H23",
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      "text": "Modern Oral (MO) revenue up 42%* Velo remains clear AME volume share leader** Velo is the largest oral nicotine pouch brand in Sweden^ Unlocking EM opportunities Continued growth in Pakistan Increasing consumers and average daily consumption Gross margin fast approaching combustibles National roll-out ahead of plan in Kenya Expanded geo footprint to 29 markets",
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      "text": "+70bps Volume share HY23 vs FY22",
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      "text": "* Revenue growth at constant rates. See Appendix A2. ** Volume share leadership H1'23 based on 4 of Top 5 Modern Oral markets globally, which are in Europe. *** Volume share growth of total oral category in top 5 markets: Sweden - Nielsen IQ, Denmark - Nielsen IQ, Norway - Nielsen IQ, Switzerland - Scan Data (excl. SPAR, Top CC & Alligro), U.S. - Marlin. See Appendix A3. Top 5 represent c.85% of total industry Modern oral revenue. ^ source: Kantar New Category Tracker.",
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