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  "presentationDate": "2023-07-01 00:00:00",
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      "text": "+240bps Value share HY23 vs FY22",
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      "text": "Vuse value share of total Vapour in key markets**\n16.1% 1H19\n23.6% 1H20\n31.6% 1H21\n35.2% 1H22\n38.3% 1H23",
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      "text": "Vapour revenue up 36%*\nVuse extends U.S. leadership***\nValue share 46.7%, +5.7 ppts\nLeading in 36 states\nContinued progress driving profitability^\nPositive contribution 3 of 5 key markets\nVuse Go now available in 46 markets\nUnlocking emerging markets, incl.: Peru, Paraguay, Colombia\nApproaching growing modern disposables segment in a responsible way",
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      "text": "* Revenue growth at constant rates. See Appendix A2. ** Vapour value share across Top 5 markets: U.S. - Marlin, Canada - Scan Data, UK - Nielsen IQ, France - Strator, Germany - Nielsen IQ. See Appendix A3. T5 represent c.80% of global Vapour industry revenue in tracked channels (rechargeable closed systems and disposables). *** In tracked channels. ^ Profitability at category contribution level: Profit from operations before the impact of adjusting items and translational foreign exchange, having allocated costs that are directly attributable to New Categories. See Appendices A1 & A2.",
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