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      "text": "Adjusted Operating Profit** +3.6% H1'22: 5.6, H1'23: 5.8 +4.6% 5 yr CAGR***",
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      "text": "Key performance drivers\nNew Category revenue*** +26.6%\nCombustibles volume -5.8%\nCigarette price/mix^ +6.0%\n+£201m New Category contribution improvement^^\n+40bps Group margin expansion**\n+1.7% EPS kickers: ITC, share count partially offset by higher net finance costs",
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      "text": "Financial growth versus H1'22. Source: Company data. * On a constant rate, organic basis. See Appendices A2 &. A7. ** On an adjusted constant rate basis. See Appendices A1 & A2. *** On a constant rate basis. See Appendix A2. ^ See Appendix A4. ^^ Category contribution level: Profit from operations before the impact of adjusting items and translational foreign exchange, having allocated costs that are directly attributable to New Categories. See Appendices A1 & A2.",
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