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      "text": "27+ years career at BAT\nDiverse roles and locations\nDirector, Digital and Information\nArea Director, Middle East, South Asia and North Africa\nCEO Pakistan\nFinance Director\nCommercial Finance",
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      "text": "My focus areas and working style\nProud of my/BAT values and heritage\nRespect and empowerment\nSharpen resource allocation\nDigital tools (MSE*, RGM), Digital Hubs, Global Business Services\nDigitally connected organisation\nFocus on cash generation",
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