{
  "docId": "019de516-03cc-715c-9bea-665f412a4c1a",
  "docSlug": "45fa3e8c8743f44961ad877200d7fac4",
  "documentTitle": "Pearson | Investor Presentation Deck | 20 slides",
  "authorId": "pearson",
  "authorName": "Pearson",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 7,
  "pageCount": 20,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "competitive_analysis",
  "function": "frame_situation",
  "density": "dense",
  "nDataPoints": 2,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de516-03cc-715c-9bea-665f412a4c1a/7",
  "deckHref": "/decks/019de516-03cc-715c-9bea-665f412a4c1a",
  "deckJsonHref": "/decks/019de516-03cc-715c-9bea-665f412a4c1a.json",
  "deckAnchorHref": "/decks/019de516-03cc-715c-9bea-665f412a4c1a#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.751,
        "w": 0.425,
        "x": 0.001,
        "y": 0.249
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c33f5326-6f6c-4c66-87b6-09c4c0456933",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.249,
        "w": 0.219,
        "x": 0.742,
        "y": 0.42
      },
      "kind": "list",
      "text": "Market tailwinds across two key dimensions\nMore learners progressing through formal education\nRising demand for lifelong and informal learning, particularly for reskilling and upskilling",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4fd804d3-4839-4059-8d9a-4ef05b70275f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.502,
        "w": 0.249,
        "x": 0.479,
        "y": 0.42
      },
      "kind": "list",
      "text": "Pearson's unique strengths\nUnmatched scope and scale: 160 million global users (direct and monetised relationships with 15 million)\nTrusted brand and high quality, which inspire customer loyalty and generate strong cash flow\nMultiple areas of expertise supporting innovative direct to consumer learning solutions, including Mondly, Credly and Pearson+",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8f92b390-c220-466d-8c48-3f0ac2f4e031",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.016,
        "w": 0.008,
        "x": 0.963,
        "y": 0.954
      },
      "kind": "source-note",
      "text": "7",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8e9f3637-e5e5-49b7-8b34-db55c2514c20",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.701,
        "x": 0.101,
        "y": 0.099
      },
      "kind": "title",
      "text": "Pearson's competitive strengths: Scale and trusted consumer relationships",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bae3c24f-f207-4008-a42c-e33b6ddbbeab",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 7,
      "from": 7,
      "beatId": "7edf5792-0163-4467-b154-44f329ab5604",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Competitive Analysis",
      "beatSlug": "sequoia-pitch-competition",
      "evidence": "Slide 7: Pearson's competitive strengths: Scale and trusted consumer relationships",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 5,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "f36e7f52-e666-4bfd-a5a4-5fbe5482895c",
      "evidence": "Slides 5-10 present the investment case for Pearson",
      "position": 0,
      "objective": "Why invest in Pearson now?",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.6,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}