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  "presentationDate": "2023-06-01 00:00:00",
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      "kind": "metric",
      "text": "~3.5x DM urban GDP growth 2021-2040²",
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      "text": "10x Developed Markets (DM) population growth 2022-2030¹",
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      "text": "We are riding a secular trend as global merchants realize the growing power of Emerging Markets: population and urban middle class growth, remote work and faster payment innovation",
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      "text": "Source:\n1. United Nations https://www.un.org/development/desa/pd/sites/www.un.org.development.desa.pd/files/wpp2022_summary_of_results.pdf\n2. Euromonitor https://www.euromonitor.com/article/emerging-and-developing-cities-are-closing-the-income-gap-on-advanced-economies",
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      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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