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      "text": "LTV / CAC\n4x 2019\n5x 2022\n8x 2025 Goal\nIncreased Levels of Production\nChannel Efficiency\nUpsell, Cross-Sell & Retention",
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      "text": "1 Increased Opportunity Growth\nCustomers are directed to the AvidXchange ecosystem from their ERP\n2 Optimized Channel Mix\nEfficiencies are unlocked with a profile that is inbound driven rather than outbound driven\n3 Higher Conversion Rates\nBuilding tailored solutions with the ERP unlock best of breed capabilities that are sticky and unique to customers\n4 LTV to CAC Efficiencies\nSpecialization and Inbound funnel unlock a more efficient Go-To-Market",
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      "kind": "source-note",
      "text": "© AvidXchange Holdings, Inc. 2023",
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      "text": "LTV to CAC represents the expected Lifetime Value (LTV) of our new buyer customers relative to the cost to acquire and onboard those customers",
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