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      "text": "High Risks: Invasive procedures are inherently risky in a high BMI population.",
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      "text": "Flawed Go-To-Market Execution: Previous companies failed to embrace modern-day digital advertising and account training techniques to drive growth.",
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      "text": "Limited Channels: Most providers lack infrastructure and training to deliver comprehensive weight loss.",
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      "text": "Poor Economics: Bariatric surgery is estimated to be $15,000 out-of-pocket, and drugs are estimated to be $1,000 per month.",
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      "text": "(1) ASA, https://www.asahq.org/madeforthismoment/preparing-for-surgery/risks/obesity/.\n(2) ObesityCoverage.com, https://www.obesitycoverage.com/weight-loss-surgery-insurance-coverage-and-costs/.\n(3) GoodRx, https://www.goodrx.com/wegovy.",
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