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      "text": "Roadmap to One Yellow\nSimplify Sales Team\nStreamline enterprise-wide sales team to provide customers a single point of contact for all brands\nRealign Operational Leadership Structure\nOperational realignment and reporting structure to create new efficiencies and operational areas to support the network\nHoldco renamed Yellow Corporation\nFormally changed the YRC Worldwide holding company name to Yellow Corporation in anticipation of a company-wide rebrand to Yellow\nOne Technology Platform\nTransition operating companies to one technology platform\nNetwork Optimization\nIntegration to one network, creating a common enterprise platform to strengthen asset and network efficiencies while enhancing service in the 1, 2 & 3-day lanes nationwide\nSuper-Regional Carrier\nGo-to-market strategy as One Yellow. Provide customers with choice, simplicity, speed, visibility, reliability and value under one united brand",
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