{
  "docId": "019de515-dc81-71ad-b206-14d6721a0302",
  "docSlug": "ae1adb224ea25c30f8dbfc4d411a9b1b",
  "documentTitle": "Wix | Investor Presentation Deck | 23 slides",
  "authorId": "wix",
  "authorName": "Wix",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 18,
  "pageCount": 23,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 30,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de515-dc81-71ad-b206-14d6721a0302/18",
  "deckHref": "/decks/019de515-dc81-71ad-b206-14d6721a0302",
  "deckJsonHref": "/decks/019de515-dc81-71ad-b206-14d6721a0302.json",
  "deckAnchorHref": "/decks/019de515-dc81-71ad-b206-14d6721a0302#slide-18",
  "components": [
    {
      "bbox": {
        "h": 0.62,
        "w": 0.48,
        "x": 0.026,
        "y": 0.24
      },
      "kind": "chart",
      "text": "Non-GAAP Gross Margin: Q4'21 62%, Q1'22 62%, Q2'22 62%, Q3'22 65%, Q4'22 65%, Q1'23 67%, Q4'23 67%; Non-GAAP CS Gross Margin: Q4'21 77%, Q1'22 76%, Q2'22 76%, Q3'22 78%, Q4'22 79%, Q1'23 80%, Q4'23 81%",
      "attrs": {
        "chart_type": "line"
      },
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4c5d3c94-38f0-413c-9dfa-1bfc6dbf4f10",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.62,
        "w": 0.48,
        "x": 0.51,
        "y": 0.24
      },
      "kind": "chart",
      "text": "Non-GAAP Opex % of revenue: Q4'21 69%, Q1'22 77%, Q2'22 66%, Q3'22 65%, Q4'22 57%, Q1'23 54%, Q4'23 59%; 2021 70%, 2022 66%, 2023 58-59%",
      "attrs": {
        "chart_type": "line"
      },
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b5b89320-b800-4d6e-ac23-32692c7be5ad",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.13,
        "w": 0.26,
        "x": 0.66,
        "y": 0.32
      },
      "kind": "list",
      "text": "Reduced marketing spend by ~50% in Q1'23 as we implemented new marketing strategy with increased new cohort bookings y/y",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e87c6656-3015-4b0b-a45f-68bc33c3df3c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.015,
        "w": 0.22,
        "x": 0.026,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Company Overview | First Quarter 2023",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "63a6adb6-996b-4c96-a1db-4fe4eb821b35",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.099,
        "w": 0.945,
        "x": 0.026,
        "y": 0.099
      },
      "kind": "title",
      "text": "Profitability improvements in 2022 driven by operational efficiencies and cost reduction efforts expected to continue in 2023",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0d3ff898-8f6b-4461-b4cb-3b4368cf35cc",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chartjunk Elimination",
      "slug": "chartjunk-elimination",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "31d01ae2-eb75-4d23-900b-4ade97f38156",
      "evidence": "The line chart is simple and clear, with a focus on the data.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 19,
      "from": 7,
      "beatId": "6ff7bbf3-5b1d-418b-8830-6cd0cacf4d14",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Financials",
      "beatSlug": "sequoia-pitch-financials",
      "evidence": "The financial overview and update slides provide insight into Wix's financial performance",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 18,
      "from": 17,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "71f4857c-1ccf-4488-a3d9-c17e240c05ac",
      "evidence": "The slides emphasize the importance of Wix's cost reduction efforts and operational efficiency",
      "position": 0,
      "objective": "Highlight the benefits of Wix's operational efficiency and cost reduction efforts",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}