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  "documentTitle": "Wix | Investor Presentation Deck | 23 slides",
  "authorId": "wix",
  "authorName": "Wix",
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  "presentationDate": "2023-05-01 00:00:00",
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      "text": "After 1 Quarter 0.9x, After 5 Quarters 1.2x, After 9 Quarters 1.9x, After 13 Quarters 3.3x, After 17 Quarters 3.9x. Q1'23 Cohort: Marketing Cost $33M, Cohort Bookings $30M. Q1'22 Cohort: Marketing Cost $64M, Cohort Bookings $79M. Q1'21 Cohort: Marketing Cost $81M, Cohort Bookings $155M. Q1'20 Cohort: Marketing Cost $57M, Cohort Bookings $186M. Q1'19 Cohort: Marketing Cost $55M, Cohort Bookings $214M.",
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      "text": "WIX",
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      "text": "Marketing Cost ($ millions)\nCohort Bookings ($ millions)",
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      "text": "Company Overview | First Quarter 2023",
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      "text": "Note: Data as of March 31, 2023; TROI is Time to Return On (Marketing) Investment. We define this metric as the time it takes to collect dollars from new premium subscriptions acquired in a cohort to equal dollars spent on costs classified as acquisition marketing costs in the same cohort. Numbers are rounded to the nearest million. Cohort Bookings do not include bookings from users coming from the Wix Logo Maker funnel or bookings from DeviantArt, Wix Answers, or recent acquisitions.",
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      "kind": "title",
      "text": "Efficient Marketing Based on TROI",
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      "text": "One Time Marketing, Ongoing Bookings",
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