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  "documentTitle": "SmileDirectClub | Investor Presentation Deck | 43 slides",
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  "authorName": "SmileDirectClub",
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  "presentationDate": "2023-05-01 00:00:00",
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      "text": "Referrals as a % of Aligner Orders\nQ1 2021: 21%\nQ2 2021: 21%\nQ3 2021: 20%\nQ4 2021: 20%\nQ1 2022: 20%\nQ2 2022: 21%\nQ3 2022: 21%\nQ4 2022: 20%\nQ1 2023: 19%",
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      "text": "Marketing & selling expenses ($ in millions)\nQ1 2021: $97 (49% of Net Revenue)\nQ2 2021: $96 (55% of Net Revenue)\nQ3 2021: $96 (70% of Net Revenue)\nQ4 2021: $99 (79% of Net Revenue)\nQ1 2022: $97 (64% of Net Revenue)\nQ2 2022: $71 (57% of Net Revenue)\nQ3 2022: $58 (55% of Net Revenue)\nQ4 2022: $64 (74% of Net Revenue)\nQ1 2023: $72 (60% of Net Revenue)",
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      "text": "smile DIRECT CLUB",
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      "text": "We also held 62 pop-up events over the course of the quarter, for a total of 170 location sites at the end of the quarter.",
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      "text": "Current Partner Network global locations are now 1,095 active or pending training\nPartner Network growth driven by new CarePlus rollout in 2023",
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      "text": "Marketing and selling expenses were $72 million, or 60.3% of net revenue in the quarter compared to 63.8% of net revenue in Q1 2022.\nTotal spend was down $25mm as we continue to focus on marketing efficiency and rationalized store costs.",
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      "text": "Regarding locations, we had 108 permanent SmileShop locations as of quarter end, compared to 124 locations at the end of Q4 2022.",
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