{
  "docId": "019de515-d58b-74f8-a9b8-9b9c8ccd2560",
  "docSlug": "e8952acca3cb629712dcc98762c72a4c",
  "documentTitle": "SmileDirectClub | Investor Presentation Deck | 43 slides",
  "authorId": "smiledirectclub",
  "authorName": "SmileDirectClub",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2938006,
  "pageNumber": 18,
  "pageCount": 43,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "traction",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 15,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de515-d58b-74f8-a9b8-9b9c8ccd2560/18",
  "deckHref": "/decks/019de515-d58b-74f8-a9b8-9b9c8ccd2560",
  "deckJsonHref": "/decks/019de515-d58b-74f8-a9b8-9b9c8ccd2560.json",
  "deckAnchorHref": "/decks/019de515-d58b-74f8-a9b8-9b9c8ccd2560#slide-18",
  "components": [
    {
      "bbox": {
        "h": 0.33,
        "w": 0.53,
        "x": 0.369,
        "y": 0.569
      },
      "kind": "chart",
      "text": "Third-party NPS2\n60\n54\n56\n55\n49\n50\n41\n37\n40\n22.5\n22.5\n30\n20.5\n20\n10\n0\nInvisalign\nSmileDirectClub\nTelehealth players\nQ3 2021 Q1 2022 Q3 20222",
      "attrs": {
        "title": "Third-party NPS2"
      },
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1a16c69b-f129-4f06-8ee3-fa883b742c06",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.299,
        "w": 0.53,
        "x": 0.369,
        "y": 0.22
      },
      "kind": "chart",
      "text": "Total Google/Trustpilot Reviews\n120,000\n110,000\n100,000\n80,000\n60,000\n40,000\n19,844\n20,000\n7,432\n0\nSDC\nTelehealth players\nDSO",
      "attrs": {
        "title": "Total Google/Trustpilot Reviews"
      },
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b7187876-edc2-459b-94b1-f5bdf6675728",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.06,
        "x": 0.039,
        "y": 0.92
      },
      "kind": "image",
      "text": "smile\nDIRECT CLUB",
      "attrs": {},
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5490b026-59da-48c6-a367-ee7289d01086",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.086,
        "w": 0.166,
        "x": 0.088,
        "y": 0.349
      },
      "kind": "metric",
      "text": "Avg Rating(1)\n4.7/5.0 with over\n110K member\nreviews.",
      "attrs": {},
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "356fce65-cc83-4e96-ad4a-757fa0fac972",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.065,
        "w": 0.166,
        "x": 0.088,
        "y": 0.619
      },
      "kind": "metric",
      "text": "Approx. 20% of\ncustomers come\nfrom referrals.",
      "attrs": {},
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b8c79665-316e-4275-b7b4-09571dd59120",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.036,
        "w": 0.918,
        "x": 0.042,
        "y": 0.14
      },
      "kind": "paragraph",
      "text": "We have made considerable progress on brand perception, and our satisfaction scores consistently track higher than telehealth peers.",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1e3f71eb-f3d3-4cf9-9b28-088ffdb37fb3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.056,
        "w": 0.74,
        "x": 0.115,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Source: Internal company surveys, public information. Data as of May 2023\n1 Average of Google and Trustpilot Review Ratings.\n2Source: Third-party NPS scores were independently sourced and calculated surveying 748 customers who completed clear aligner therapy with SDC, Invisalign, or\nteledentistry competitors in the last 12 months.",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3aa4817e-66db-4773-85fe-d7120e09975d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.79,
        "x": 0.039,
        "y": 0.082
      },
      "kind": "title",
      "text": "We have built a brand that our customers love.",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a4747d28-9818-44c1-90d4-937ce7e41253",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 19,
      "from": 17,
      "beatId": "e868fdcc-3281-4e64-a6d4-351dfee78165",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Competition",
      "beatSlug": "sequoia-pitch-competition",
      "evidence": "The deck presents the company's brand and its competitive advantages.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}