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      "text": "Consumers considering straightening their teeth typically do one or all of the following:\n1. Search online to understand their options\n2. Ask a friend or family member which option they should choose\n3. Ask a dentist",
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      "text": "Changing perceptions, habits and beliefs is critical to the next phase of our growth as we work to expand our reach and overall share of the market. The following pages provide supplemental information to outline the progress we have made across these three channels.",
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      "text": "Based on our research, our product and customer experience is competitive with Invisalign and less expensive.1 Our focus continues to be on improving perception across these three channels to continue to gain market share.",
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      "text": "1Source: Third-party market research firm research on file at SmileDirectClub; Based on over 1,200 respondents.",
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