{
  "docId": "019de515-d508-75cf-b941-da486a30f365",
  "docSlug": "8b38a813de65b9ed2e6878e8aafe7b13",
  "documentTitle": "Shopify | Results Presentation Deck | 35 slides",
  "authorId": "shopify",
  "authorName": "Shopify",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 15,
  "pageCount": 35,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "propose_solution",
  "function": "propose_solution",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de515-d508-75cf-b941-da486a30f365/15",
  "deckHref": "/decks/019de515-d508-75cf-b941-da486a30f365",
  "deckJsonHref": "/decks/019de515-d508-75cf-b941-da486a30f365.json",
  "deckAnchorHref": "/decks/019de515-d508-75cf-b941-da486a30f365#slide-15",
  "components": [
    {
      "bbox": {
        "h": 0.11,
        "w": 0.09,
        "x": 0.45,
        "y": 0.23
      },
      "kind": "image",
      "text": "+",
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "baf2ef66-b4ec-4148-a6ce-e27799886e25",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.11,
        "w": 0.28,
        "x": 0.62,
        "y": 0.23
      },
      "kind": "image",
      "text": "shopify",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b3b6f19f-b407-4622-bf5e-0b55b92bbd76",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.11,
        "w": 0.28,
        "x": 0.12,
        "y": 0.23
      },
      "kind": "image",
      "text": "INTUIT",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c436bc60-e09d-4104-98d6-ea6478edd46e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.67,
        "x": 0.25,
        "y": 0.58
      },
      "kind": "list",
      "text": "When Intuit made the decision to sunset their Quickbooks Desktop Point of Sale product, they chose Shopify as their preferred migration partner",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "12663cd5-f76e-4fc1-b627-f65accaa71a7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.67,
        "x": 0.25,
        "y": 0.77
      },
      "kind": "list",
      "text": "We are already seeing traction from this partnership with thousands of new merchants having chosen to adopt Shopify POS",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ba9a0206-06e2-4d70-99ca-e6b3d6f26474",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 14,
      "beatId": "ee9ecd5b-4b79-4947-a2c7-9f619c7711c1",
      "arcName": "AIDA",
      "arcSlug": "aida",
      "beatName": "Desire",
      "beatSlug": "aida-desire",
      "evidence": "Solutions proposed to address merchant needs",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 24,
      "from": 4,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "f3d0c3d5-5a88-444a-b412-8459536eafe8",
      "evidence": "Financial data presented to support growth narrative",
      "position": 0,
      "objective": "Show strong financial performance",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    },
    {
      "to": 33,
      "from": 6,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "14e0de0c-1d66-47e4-a181-710922151566",
      "evidence": "Solutions presented with value proposition",
      "position": 1,
      "objective": "Explain solutions and their benefits",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}