{
  "docId": "019de515-d508-75cf-b941-da486a30f365",
  "docSlug": "8b38a813de65b9ed2e6878e8aafe7b13",
  "documentTitle": "Shopify | Results Presentation Deck | 35 slides",
  "authorId": "shopify",
  "authorName": "Shopify",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 12,
  "pageCount": 35,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "propose_solution",
  "function": "propose_solution",
  "density": "dense",
  "nDataPoints": 12,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de515-d508-75cf-b941-da486a30f365/12",
  "deckHref": "/decks/019de515-d508-75cf-b941-da486a30f365",
  "deckJsonHref": "/decks/019de515-d508-75cf-b941-da486a30f365.json",
  "deckAnchorHref": "/decks/019de515-d508-75cf-b941-da486a30f365#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.93,
        "w": 0.43,
        "x": 0.54,
        "y": 0.03
      },
      "kind": "image",
      "text": "Screenshot of a Shopify store dashboard showing sales data for different markets (Canada, United States, Germany).",
      "attrs": {},
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "46cef5d0-50a1-4354-9498-6091fb6e6ffb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.11,
        "w": 0.36,
        "x": 0.05,
        "y": 0.39
      },
      "kind": "paragraph",
      "text": "Markets Pro allows merchants to focus on selling more - and more efficiently - all over the world, while Shopify handles the compliance and complexity",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e5407f80-64a2-4fa9-9b2b-70157c523e62",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.11,
        "w": 0.36,
        "x": 0.05,
        "y": 0.62
      },
      "kind": "paragraph",
      "text": "We continue to make improvements to Markets Pro and are on track to fully roll out the product in the US this summer, and then to the UK later this year",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f77c96a1-2714-47f8-ac26-4490f7b87653",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.02,
        "x": 0.95,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "12",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fade7e48-b4ae-4854-a04a-85f9272744ae",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.32,
        "x": 0.05,
        "y": 0.22
      },
      "kind": "title",
      "text": "Shopify Markets Pro",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "73308016-1f55-4677-aae6-037253deedfc",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 13,
      "from": 5,
      "beatId": "8dd4ffce-ca05-41e2-8b04-555b7e32a836",
      "arcName": "AIDA",
      "arcSlug": "aida",
      "beatName": "Interest",
      "beatSlug": "aida-interest",
      "evidence": "Key investment themes and solutions presented",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 24,
      "from": 4,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "f3d0c3d5-5a88-444a-b412-8459536eafe8",
      "evidence": "Financial data presented to support growth narrative",
      "position": 0,
      "objective": "Show strong financial performance",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    },
    {
      "to": 33,
      "from": 6,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "14e0de0c-1d66-47e4-a181-710922151566",
      "evidence": "Solutions presented with value proposition",
      "position": 1,
      "objective": "Explain solutions and their benefits",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}