{
  "docId": "019de515-d489-72bb-992b-4ad725ca1503",
  "docSlug": "44fbb7fa670844333f7a8bf5232809ae",
  "documentTitle": "Shopify | Investor Presentation Deck | 47 slides",
  "authorId": "shopify",
  "authorName": "Shopify",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 19,
  "pageCount": 47,
  "prevPage": 18,
  "nextPage": 20,
  "slideType": "traction",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 10,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de515-d489-72bb-992b-4ad725ca1503/19",
  "deckHref": "/decks/019de515-d489-72bb-992b-4ad725ca1503",
  "deckJsonHref": "/decks/019de515-d489-72bb-992b-4ad725ca1503.json",
  "deckAnchorHref": "/decks/019de515-d489-72bb-992b-4ad725ca1503#slide-19",
  "components": [
    {
      "bbox": {
        "h": 0.61,
        "w": 0.55,
        "x": 0.05,
        "y": 0.23
      },
      "kind": "chart",
      "text": "All Cohorts, 2019, 2017, 2015, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022",
      "attrs": {
        "chart_type": "area-stacked"
      },
      "subkind": "area-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3a21851c-384d-44b1-b7e7-cc5af9eabbb0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.29,
        "x": 0.639,
        "y": 0.235
      },
      "kind": "paragraph",
      "text": "Millions of merchants around the world, across 10+ verticals. Each cohort drives more revenue as time passes, for example:",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6cc4d7fd-1c86-4e2b-8480-db3e082df6ff",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.014,
        "w": 0.85,
        "x": 0.05,
        "y": 0.901
      },
      "kind": "source-note",
      "text": "*Note: The first year a merchant joins the platform may not be 12 full months and therefore is not fully comparable to the subsequent 12 month periods.",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "273560d7-cb44-4a77-95f9-bb32d9b73515",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.014,
        "w": 0.85,
        "x": 0.05,
        "y": 0.919
      },
      "kind": "source-note",
      "text": "*Note: Calculation is last four quarters of revenue reported (ending in Q4/22) divided by first four full quarters of revenue for each cohort (ie starting in Q2 following each cohort year)",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "67717c0d-582a-4f74-bc6d-0ff47872e9d2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.014,
        "w": 0.679,
        "x": 0.05,
        "y": 0.883
      },
      "kind": "source-note",
      "text": "*Examples of quarterly revenue from merchant cohorts that joined the Shopify platform in the period shown.",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a744e680-a44e-4f3c-aff9-2e0efcba6dd7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.33,
        "w": 0.29,
        "x": 0.639,
        "y": 0.41
      },
      "kind": "table",
      "text": "Sample Cohort, Revenue Growth*, Q1/19, 1.5x, Q1/17, 1.9x, Q1/15, 3.4x",
      "attrs": {
        "columns": [
          {
            "header": "Sample Cohort",
            "values": [
              "Q1/19",
              "Q1/17",
              "Q1/15"
            ]
          },
          {
            "header": "Revenue Growth*",
            "values": [
              "1.5x",
              "1.9x",
              "3.4x"
            ]
          }
        ]
      },
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "569204ab-8fb7-4023-a32c-824ee535efd1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.799,
        "x": 0.055,
        "y": 0.075
      },
      "kind": "title",
      "text": "Revenue compounds every year; cohort retention remains strong",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1ce73574-8fad-4ed1-b6c5-843a1ef485c2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Data Story Arc",
      "slug": "data-story-arc",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "a0feb032-da56-4270-a01a-2c99ef950cce",
      "evidence": "chart/area-stacked: All Cohorts, 2019, 2017, 2015, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}