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  "documentTitle": "Olaplex | Results Presentation Deck | 25 slides",
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      "text": "OLAPLEX brand equity rank¹, asked of respondents who are aware of each brand²",
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      "text": "1. Which brands apply for each statement? Select all that apply. | 2. Ranked out of the 11 brands tracked in the brand health tracker | 3. Based on derived importance | * Indicates a statistical tie with another brand for that equity rank\nSource: OLAPLEX brand health tracker, n=6,501, January 2022 - March 2023 (n=500 per month)",
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      "text": "Olaplex rank²\nTop 15 premium hair equities³\nQ1 2022\nQ2 2022\nQ3 2022\nQ4 2022\nQ1 2023\nBest for damaged hair #1* #1 #1* #1 #1*\nBest for my hair #2* #2 #2* #2* #1*\nBrand I am excited to talk about #1* #1* #1* #1* #1*\nBrand I trust #2* #2 #2* #2* #2*\nCelebrity usage/endorsement #1* #1* #1* #1* #1*\nContains special ingredients #2* #1* #2* #1* #1*\nGets positive reviews #1* #1* #1* #1* #1*\nHelps take great care of my hair #2* #2 #1* #2* #1*\nHighest quality products #1* #2 #1* #1* #1*\nMakes hair healthier #2* #1* #1* #1* #2*\nMakes me feel confident #2* #2 #2* #2* #2*\nMakes the best conditioner #2* #1* #1* #2 #2*\nMakes the best shampoo #2* #2 #2* #2* #2*\nRecommended by stylist #2 #1* #2 #2 #2\nScientifically proven to benefit hair #1* #1* #1* #1* #1*",
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      "kind": "title",
      "text": "CONSISTENTLY LEADING ON IMPORTANT BRAND HEALTH METRICS",
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