{
  "docId": "019de515-c819-7618-8035-acf7457877c6",
  "docSlug": "c8c23e0c5c5569be0f87b4b89383a71a",
  "documentTitle": "Nogin | Investor Presentation Deck | 20 slides",
  "authorId": "nogin",
  "authorName": "Nogin",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 14,
  "pageCount": 20,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "solution",
  "function": "present_solution",
  "density": "overcrowded",
  "nDataPoints": 6,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de515-c819-7618-8035-acf7457877c6/14",
  "deckHref": "/decks/019de515-c819-7618-8035-acf7457877c6",
  "deckJsonHref": "/decks/019de515-c819-7618-8035-acf7457877c6.json",
  "deckAnchorHref": "/decks/019de515-c819-7618-8035-acf7457877c6#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.09,
        "w": 0.27,
        "x": 0.04,
        "y": 0.56
      },
      "kind": "callout",
      "text": "Rejecting the bottom 2.5% nearly immediately drives an up-tick in margins, improves acquisition performance",
      "attrs": {},
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "90ad216a-9da3-4f78-a25a-1ba577c8b154",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.13,
        "w": 0.2,
        "x": 0.77,
        "y": 0.52
      },
      "kind": "callout",
      "text": "Our algorithms generally reject top <5% results based on dissimilarity to top \"ex-segment\" population - this drives materially enhanced performance",
      "attrs": {},
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "de729701-f056-4194-8f31-b1c7e2861f70",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.56,
        "w": 0.7,
        "x": 0.15,
        "y": 0.14
      },
      "kind": "chart",
      "text": "Customer Lifetime Value (CLTV) Curve",
      "attrs": {},
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "427f8257-c562-4a70-a9a9-d8ecf0267c6b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.09,
        "x": 0.87,
        "y": 0.03
      },
      "kind": "image",
      "text": "nogin",
      "attrs": {},
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a96e8569-6789-4b03-8c7f-ef6f7a0bcbde",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.27,
        "x": 0.62,
        "y": 0.34
      },
      "kind": "list",
      "text": "Drives targeting for new audiences\nPersonalization driving loyalty, purchase increases\nCustomized post-purchase sequences",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "49e3058c-906a-4dff-865e-7557805a36cf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.27,
        "x": 0.05,
        "y": 0.19
      },
      "kind": "list",
      "text": "Lowest AOV / ASP\nHighest Return Rate\nNo/little signal of high value",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a3d20b5a-2380-44f9-9704-d1e2954a951b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.27,
        "x": 0.05,
        "y": 0.34
      },
      "kind": "list",
      "text": "Abstain from email or SMS to this audience\nDynamically insert frictions to de-incentive purchases\nEvaluate sources of traffic (e.g., coupon affiliate, etc.)",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ae0bcb45-800a-46db-b305-6b0c968425b9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.24,
        "x": 0.62,
        "y": 0.19
      },
      "kind": "list",
      "text": "Highest AOV / ASP\nMed/Low Return Rate\nMultipole signals of high value",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d7e6d7de-22ac-422b-945e-871b27a82c69",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.88,
        "x": 0.07,
        "y": 0.76
      },
      "kind": "list",
      "text": "Our proprietary tech typically creates 4-6 segments based on robustness of data and quality of clusters. Focused \"low hanging fruit\" tactics against top quartile and bottom decile (CLTV) customers is expected to drive neutral (conservative case) result to revenue but result in up to 500bp VCM% improvement as a function of reduced returns, enhanced near-term (6 mo) CLTV and AOV / ASP uplift",
      "attrs": {},
      "subkind": "numbered",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c9f17f30-4a04-4147-a4ff-b41cc94d6d5f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.88,
        "x": 0.07,
        "y": 0.87
      },
      "kind": "list",
      "text": "Separately, our algorithms have learned that there are unique dynamics around the top 5% CLTV and bottom 2.5% CLTV that consistently allow us to drive \"no regrets\" actions within the first 90 days to enhance value for our clients",
      "attrs": {},
      "subkind": "numbered",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fb6034e4-9e78-47d5-b654-529a7f6e6fec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.1,
        "x": 0.05,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "nogin.com",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "db250aff-2565-4c75-8b75-4719cb2ef3ff",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.93,
        "x": 0.034,
        "y": 0.04
      },
      "kind": "title",
      "text": "Illustrative benefits of Nogin's dynamic ML segmentation - actionable insights that will drive tangible margin % performance improvements",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ecbb92c5-be8c-4084-bcba-5ca4c39ec006",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "9aa15b59-74e6-40b7-950d-a2c685611d0d",
      "evidence": "top quartile and bottom decile (CLTV) customers",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}