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  "documentTitle": "MoneyLion | Results Presentation Deck | 36 slides",
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      "text": "In Q1 2023:\n1.3M Total Customers (1) added\n< $15 CAC\n~3 month Payback Period\n$50 ARPU",
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      "text": "These unit economics reflect a key synergy from our acquisition of Even Financial* playing out, as we efficiently acquire customers in the mass market segment and take market share",
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      "text": "Note: CAC reflects fully loaded acquisition spend per customer added, which is inclusive of paid digital marketing, brand marketing, marketplace acquisition costs and onboarding data costs. Payback Period is estimated by dividing CAC by monthly ARPU (ARPU divided by 12). ARPU is calculated by dividing annualized Adjusted Revenue for the period by average Total Customers for the period. Adjusted Revenue is a non-GAAP measure. See the Appendix for a reconciliation of these measures to their nearest GAAP equivalents. See \"Footnotes\" section for detailed footnotes and definitions.",
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