{
  "docId": "019de515-b809-74ab-b337-357df9287290",
  "docSlug": "4be3e0e71fdcff152610b9a01e830a0f",
  "documentTitle": "LegalZoom.com | Results Presentation Deck | 27 slides",
  "authorId": "legalzoom-com",
  "authorName": "LegalZoom",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 15,
  "pageCount": 27,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 32,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de515-b809-74ab-b337-357df9287290/15",
  "deckHref": "/decks/019de515-b809-74ab-b337-357df9287290",
  "deckJsonHref": "/decks/019de515-b809-74ab-b337-357df9287290.json",
  "deckAnchorHref": "/decks/019de515-b809-74ab-b337-357df9287290#slide-15",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.44,
        "x": 0.068,
        "y": 0.198
      },
      "kind": "chart",
      "text": "$M by Category\nCustomer Acquisition Media \"CAM\"\nOther Sales & Marketing\n$59M $65M $64M $72M $66M $62M $46M $57M\n44 50 47 54 44 45 32 41\n14 15 17 18 22 17 14 17\nQ2'21 Q3'21 Q4'21 Q1'22 Q2'22 Q3'22 Q4'22 Q1'23",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6cce5eee-6e3c-4f33-baed-45b4c494fa77",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.44,
        "x": 0.514,
        "y": 0.198
      },
      "kind": "chart",
      "text": "% YoY Growth by Category\n61% 73% 46% 46% 53% 35% 33% 16% 13% 0% (1%) (10%) (8%) (16%) (24%) (33%)\nQ2'21 Q3'21 Q4'21 Q1'22 Q2'22 Q3'22 Q4'22 Q1'23",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ac369c90-67ff-42e9-9005-ffb3c800602a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.69,
        "x": 0.024,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "(1) This is a non-GAAP financial measure. Refer to the Appendix for a reconciliation of this measure to the most directly comparable GAAP measure.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0b591b0d-de83-47a2-b40c-3486cdea6a5a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.64,
        "x": 0.072,
        "y": 0.09
      },
      "kind": "title",
      "text": "Non-GAAP Sales & Marketing Detail(1)",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bb75c1fe-f5c5-4d0b-b926-36d5377fb887",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Waterfall chart",
      "slug": "waterfall-chart",
      "agent": null,
      "layer": "slide",
      "matchId": "ff031d3b-e9c2-4d81-a8ec-bdeaedd96413",
      "evidence": "chart/bar-stacked: $M by Category, chart/line: % YoY Growth by Category",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 18,
      "from": 10,
      "beatId": "96d518ed-3390-4d40-81e6-02927c74448e",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Visualization",
      "beatSlug": "monroes-sequence-visualization",
      "evidence": "Financial performance and guidance",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}