{
  "docId": "019de515-8a29-7288-87a1-b126f62d8edb",
  "docSlug": "f31866f7a37f50a3296707cf402006ac",
  "documentTitle": "Asana | Investor Presentation Deck | 29 slides",
  "authorId": "asana",
  "authorName": "Asana",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.6466552,
  "pageNumber": 9,
  "pageCount": 29,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "solution",
  "function": "present_solution",
  "density": "overcrowded",
  "nDataPoints": 4,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de515-8a29-7288-87a1-b126f62d8edb/9",
  "deckHref": "/decks/019de515-8a29-7288-87a1-b126f62d8edb",
  "deckJsonHref": "/decks/019de515-8a29-7288-87a1-b126f62d8edb.json",
  "deckAnchorHref": "/decks/019de515-8a29-7288-87a1-b126f62d8edb#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.039,
        "w": 0.099,
        "x": 0.82,
        "y": 0.776
      },
      "kind": "image",
      "text": "IDC",
      "attrs": {},
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "35eb57b8-3c85-4234-abc8-954f8bbe3b94",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.12,
        "x": 0.819,
        "y": 0.299
      },
      "kind": "list",
      "text": "82% higher employee satisfaction with collaboration tools",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6357dca5-6732-4e9a-b1e5-2865257e700b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.12,
        "x": 0.599,
        "y": 0.299
      },
      "kind": "list",
      "text": "57% more projects delivered on time",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "67dcf75c-6188-41ab-8c13-dbeb43c18ad8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.12,
        "x": 0.379,
        "y": 0.299
      },
      "kind": "list",
      "text": "33% faster completion of digital transformation initiatives",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "73ff00e4-2ea1-4be6-81e9-bc50ea0f4048",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.08,
        "x": 0.098,
        "y": 0.73
      },
      "kind": "metric",
      "text": "214%",
      "attrs": {},
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cbe1349f-caf4-4e84-936e-c4347c62c5c5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.38,
        "w": 0.24,
        "x": 0.047,
        "y": 0.28
      },
      "kind": "paragraph",
      "text": "IDC's research demonstrates how Asana helps organizations ensure collaboration, leverage automation, and better focus on priorities.\nAs a result, participants have achieved more effective business operations, delivered more projects on time, and ensured higher customer satisfaction.",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "90602f33-67a6-4549-884d-08ad44ee67c5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.018,
        "w": 0.066,
        "x": 0.098,
        "y": 0.769
      },
      "kind": "paragraph",
      "text": "1-year ROI",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ee3c64aa-2479-4087-904c-0ff8d3df7911",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.209,
        "w": 0.558,
        "x": 0.373,
        "y": 0.546
      },
      "kind": "quote",
      "text": "A clear link of Asana to more effective sales team outcomes: \"We win more business with Asana because we have access to historically what worked and what didn't ... Our sales team is gaining information from other teams to help close deals and they are providing client information to the teams that can then execute on that information.\"",
      "attrs": {},
      "subkind": "pull-quote",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8bceb29a-d149-4359-bc64-20341b86668f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.013,
        "w": 0.469,
        "x": 0.316,
        "y": 0.903
      },
      "kind": "source-note",
      "text": "IDC White Paper, sponsored by Asana, The Business Value of the Asana Platform, Doc. #US50642023, May 2023",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3382b991-e411-493c-a73c-8fb62cb4d93a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.099,
        "w": 0.24,
        "x": 0.047,
        "y": 0.106
      },
      "kind": "title",
      "text": "The business value of Asana",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f1e50a75-b33b-4531-9b78-6239d1c65352",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 5,
      "beatId": "d23e1b99-9d39-472d-9b04-2999d82e48e4",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Slides 5-9 discuss Asana's solution and Work Graph data model",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    },
    {
      "to": 25,
      "from": 3,
      "beatId": "c0833839-d057-41da-848e-3f37c15670f3",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "Slides 3-25 discuss traction, customer adoption, and revenue growth",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 5,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "19ac5554-4a8c-4a63-a5ab-6bbbc8d3c877",
      "evidence": "Slides 5-9 discuss the benefits of using Asana",
      "position": 0,
      "objective": "What could happen if organizations don't use Asana?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}