{
  "docId": "019de515-8a29-7288-87a1-b126f62d8edb",
  "docSlug": "f31866f7a37f50a3296707cf402006ac",
  "documentTitle": "Asana | Investor Presentation Deck | 29 slides",
  "authorId": "asana",
  "authorName": "Asana",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.6466552,
  "pageNumber": 20,
  "pageCount": 29,
  "prevPage": 19,
  "nextPage": 21,
  "slideType": "business_model",
  "function": "present_framework",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de515-8a29-7288-87a1-b126f62d8edb/20",
  "deckHref": "/decks/019de515-8a29-7288-87a1-b126f62d8edb",
  "deckJsonHref": "/decks/019de515-8a29-7288-87a1-b126f62d8edb.json",
  "deckAnchorHref": "/decks/019de515-8a29-7288-87a1-b126f62d8edb#slide-20",
  "components": [
    {
      "bbox": {
        "h": 0.02,
        "w": 0.06,
        "x": 0.045,
        "y": 0.899
      },
      "kind": "image",
      "text": "asana",
      "attrs": {},
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9be64cee-26c4-40f3-8efd-540eab28d4f3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.21,
        "w": 0.72,
        "x": 0.045,
        "y": 0.289
      },
      "kind": "list",
      "text": "Subscription revenue model\nHigh revenue growth and strong gross margins of 90%1\nStrong land and expand supported by high dollar-based net retention rate\nPath to profitability",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ab530616-f634-4eac-b33f-25ebef574577",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.019,
        "w": 0.463,
        "x": 0.27,
        "y": 0.899
      },
      "kind": "source-note",
      "text": "1 Non-GAAP gross margin as of quarter ended April 30, 2023. See appendix for GAAP to non-GAAP reconciliation.",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "50e3296c-2489-4ae9-854f-222c39d8c920",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.049,
        "w": 0.539,
        "x": 0.045,
        "y": 0.11
      },
      "kind": "title",
      "text": "Financial model highlights",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6332e7af-25b9-483b-878a-a8907adb658e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Pyramid Principle",
      "slug": "pyramid-principle",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "995301f1-8bf8-44d3-95d5-3c9f1f78a71a",
      "evidence": "list/bullet: Expand to multiple departments list/bullet: Land in key workflows list/bullet: Seed in small teams",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 25,
      "from": 20,
      "beatId": "da060768-750a-4079-9799-34e636d2a2d5",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Business Model",
      "beatSlug": "sequoia-pitch-business-model",
      "evidence": "Slides 20-25 discuss financial model highlights and traction",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    },
    {
      "to": 25,
      "from": 3,
      "beatId": "c0833839-d057-41da-848e-3f37c15670f3",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "Slides 3-25 discuss traction, customer adoption, and revenue growth",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 25,
      "from": 20,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "74993f84-0e89-4f94-85ee-e6d12bd99c87",
      "evidence": "Slides 20-25 discuss financial model highlights and traction",
      "position": 1,
      "objective": "What are the key drivers of Asana's revenue growth?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}