{
  "docId": "019de515-4f4f-76d4-af7d-48cfbe5e13d6",
  "docSlug": "3eebbcb48fb61da5747bfa254f0bb15e",
  "documentTitle": "Olaplex | Investor Presentation Deck | 23 slides",
  "authorId": "olaplex",
  "authorName": "Olaplex",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 7,
  "pageCount": 23,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "product_demo",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de515-4f4f-76d4-af7d-48cfbe5e13d6/7",
  "deckHref": "/decks/019de515-4f4f-76d4-af7d-48cfbe5e13d6",
  "deckJsonHref": "/decks/019de515-4f4f-76d4-af7d-48cfbe5e13d6.json",
  "deckAnchorHref": "/decks/019de515-4f4f-76d4-af7d-48cfbe5e13d6#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.02,
        "w": 0.08,
        "x": 0.88,
        "y": 0.94
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5c8a147a-4366-4333-82f3-49a5f11b6ab0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.28,
        "w": 0.26,
        "x": 0.68,
        "y": 0.32
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "74b90382-22e0-44ec-bb0a-2f69fbb3d8a2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.28,
        "w": 0.26,
        "x": 0.06,
        "y": 0.32
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "781586dc-7aaa-4285-b8a1-6a7071d60c61",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.28,
        "w": 0.32,
        "x": 0.34,
        "y": 0.32
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8a716e4f-025e-4cdb-9d0d-5b7c9c265d3f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.13,
        "w": 0.32,
        "x": 0.34,
        "y": 0.69
      },
      "kind": "list",
      "text": "Nº.4C BOND MAINTENANCE™ CLARIFYING SHAMPOO\nNº.4D CLEAN VOLUME DETOX DRY SHAMPOO\nNº.4 BOND MAINTENANCE™ SHAMPOO\nNº.4P BLONDE ENHANCER™ TONING SHAMPOO\nNº.5 BOND MAINTENANCE™ CONDITIONER",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "41daa319-2cd1-40cf-8c75-3f83a3a5d6d5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.22,
        "x": 0.71,
        "y": 0.21
      },
      "kind": "list",
      "text": "PROTECT",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "611d5b8d-c5bd-4f00-b2da-5d9380215add",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.16,
        "x": 0.12,
        "y": 0.21
      },
      "kind": "list",
      "text": "TREAT",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "90474bc7-1781-4ee7-98d8-d2f76ad4476f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.29,
        "x": 0.034,
        "y": 0.69
      },
      "kind": "list",
      "text": "Nº.0 INTENSIVE BOND BUILDING HAIR TREATMENT\nNº.3 HAIR PERFECTOR\nNº.8 BOND INTENSE MOISTURE MASK",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a1ac9b8d-9acd-4b71-8a3d-201ba14a2fca",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.25,
        "x": 0.37,
        "y": 0.21
      },
      "kind": "list",
      "text": "MAINTAIN",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c20b7f06-5b1d-4d96-89bb-9dd8163a0df9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.26,
        "x": 0.68,
        "y": 0.69
      },
      "kind": "list",
      "text": "Nº.6 BOND SMOOTHER™\nNº.7 BONDING OIL\nNº.9 BOND PROTECTOR",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c3c511fb-5803-40db-8324-805f19e310dc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.918,
        "x": 0.041,
        "y": 0.09
      },
      "kind": "title",
      "text": "AT HOME PRODUCT PORTFOLIO DESIGNED FOR A MULTI-STEP REGIMEN",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3370587e-b6c4-443d-bb4d-b7af9c01f286",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 7,
      "from": 7,
      "beatId": "036beab8-9002-41b3-8037-facc2de73cac",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Product",
      "beatSlug": "sequoia-pitch-product",
      "evidence": "At-home product portfolio is showcased",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 4,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "86bcd023-7501-4ede-b44a-9d94099b1ce0",
      "evidence": "The deck presents what Olaplex does (solution), how it achieves its goals (differentiated R&D platform and IP portfolio), and why it is successful (competitive advantages)",
      "position": 0,
      "objective": "What, How, Why",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}