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  "authorName": "Olaplex",
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      "text": "Net Sales by Channel: DTC 24%, Professional 43%, Specialty Retail 33%.",
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      "text": "Loyal Community: 98% of stylists agree OLAPLEX is innovative, #1 follower count on Instagram vs. similar brands, 2x higher NPS score than similar brands.",
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      "text": "Exceptional Profile: 15 Products, 100+ Countries worldwide, 170+ Employees.",
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      "text": "Financial Profile: $704.3M FY 2022 Net sales, 68% 3-year Net sales growth CAGR, 60.9% FY 2022 Adj. EBITDA margin.",
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      "text": "Beloved Brand: #1 bond-building haircare brand in professional, #1 brand on Amazon in haircare, #1 haircare brand in 2022 at Sephora.",
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      "text": "12 month period ended December 31, 2022.\nOLAPLEX Pro Salon Survey, n=299\nProduct count excludes kits and alternate sizes.\nBased on company beliefs and sales estimates.\nFY 2022 period refers to the 12-months ended December 31, 2022.\nAdjusted EBITDA margin is a non-GAAP financial measure. Please refer to the Appendix for additional information, including a reconciliation to the most directly comparable GAAP measure.",
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      "text": "OLAPLEX AT A GLANCE",
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