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  "documentTitle": "Olaplex | Investor Presentation Deck | 23 slides",
  "authorId": "olaplex",
  "authorName": "Olaplex",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-03-01 00:00:00",
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  "pageNumber": 18,
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      "text": "APAC\nSignificant opportunity given early indicators that our brand is resonating across markets\nRecently launched new master distributors in Southeast Asia and South Korea\nContinuing to build significant momentum through cross-border e-commerce in China",
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      "text": "EMEA\nExtending our Pro-first, omnichannel strategy beyond the U.K. to other European markets\nGrowth opportunities with premium specialty, pharmacy and travel retail\nUntapped opportunity in the Middle East",
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      "kind": "title",
      "text": "CHARTING NEW GEOGRAPHIES",
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      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "86bcd023-7501-4ede-b44a-9d94099b1ce0",
      "evidence": "The deck presents what Olaplex does (solution), how it achieves its goals (differentiated R&D platform and IP portfolio), and why it is successful (competitive advantages)",
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      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
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      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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