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  "documentTitle": "Olaplex | Investor Presentation Deck | 23 slides",
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  "presentationDate": "2023-03-01 00:00:00",
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      "text": "Marketing model focused on high ROI activities\n$70MM* in FY23 vs. $40MM* in FY22\nDigital and social engagement\nPerformance marketing\nVisual merchandising",
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      "text": "Education\nCurated programs, virtual classes, enhanced content\nNo. 3 core marketing campaign\nDemystifying misinformation\nSampling\nHighly effective conversion tool\n10MM samples in 2023",
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      "text": "IGNITING OUR GLOBAL BRAND",
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