{
  "docId": "019de515-4f4f-76d4-af7d-48cfbe5e13d6",
  "docSlug": "3eebbcb48fb61da5747bfa254f0bb15e",
  "documentTitle": "Olaplex | Investor Presentation Deck | 23 slides",
  "authorId": "olaplex",
  "authorName": "Olaplex",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 14,
  "pageCount": 23,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "roadmap",
  "function": "plan_implementation",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de515-4f4f-76d4-af7d-48cfbe5e13d6/14",
  "deckHref": "/decks/019de515-4f4f-76d4-af7d-48cfbe5e13d6",
  "deckJsonHref": "/decks/019de515-4f4f-76d4-af7d-48cfbe5e13d6.json",
  "deckAnchorHref": "/decks/019de515-4f4f-76d4-af7d-48cfbe5e13d6#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.046,
        "w": 0.17,
        "x": 0.08,
        "y": 0.48
      },
      "kind": "list",
      "text": "Igniting our Global Brand",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8b98f25c-cb1b-432d-9d78-c163bb980a67",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.069,
        "w": 0.148,
        "x": 0.76,
        "y": 0.48
      },
      "kind": "list",
      "text": "Charting New Geographies",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "96af1ad1-3324-47bf-8f9c-fe3fb0a0bbbb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.046,
        "w": 0.148,
        "x": 0.316,
        "y": 0.48
      },
      "kind": "list",
      "text": "Disrupting with Innovation",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "de587fc3-c695-4a9b-a790-9c9c2c5093c6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.069,
        "w": 0.148,
        "x": 0.538,
        "y": 0.48
      },
      "kind": "list",
      "text": "Amplifying Channel Coverage",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f17d8e86-75e3-414f-b997-f91458136cfc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.023,
        "w": 0.676,
        "x": 0.162,
        "y": 0.749
      },
      "kind": "paragraph",
      "text": "Enabling Our Aspirations: People, Operations, Data Analytics, Finance, ESG",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "21400daf-aab6-4cfc-98f0-f47441784115",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.023,
        "w": 0.648,
        "x": 0.176,
        "y": 0.157
      },
      "kind": "title",
      "text": "OLAPLEX LONG-TERM STRATEGIC GROWTH INITIATIVES",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ad03ec4a-b1f1-4217-ac17-964ef6883010",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 14,
      "from": 14,
      "beatId": "9a96b39c-2f9d-43b2-929f-7bd9dcf74431",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Why Now",
      "beatSlug": "sequoia-pitch-why-now",
      "evidence": "Long-term strategic growth initiatives are outlined",
      "position": 6,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 4,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "86bcd023-7501-4ede-b44a-9d94099b1ce0",
      "evidence": "The deck presents what Olaplex does (solution), how it achieves its goals (differentiated R&D platform and IP portfolio), and why it is successful (competitive advantages)",
      "position": 0,
      "objective": "What, How, Why",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    },
    {
      "to": 14,
      "from": 13,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "03ede151-4015-4e62-ac1f-1c9d60ad466d",
      "evidence": "2023 is presented as a reset year to increase investments to support future growth",
      "position": 1,
      "objective": "Cost of not investing in growth",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.5,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}