{
  "docId": "019de515-4f4f-76d4-af7d-48cfbe5e13d6",
  "docSlug": "3eebbcb48fb61da5747bfa254f0bb15e",
  "documentTitle": "Olaplex | Investor Presentation Deck | 23 slides",
  "authorId": "olaplex",
  "authorName": "Olaplex",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 11,
  "pageCount": 23,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "business_model",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 3,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de515-4f4f-76d4-af7d-48cfbe5e13d6/11",
  "deckHref": "/decks/019de515-4f4f-76d4-af7d-48cfbe5e13d6",
  "deckJsonHref": "/decks/019de515-4f4f-76d4-af7d-48cfbe5e13d6.json",
  "deckAnchorHref": "/decks/019de515-4f4f-76d4-af7d-48cfbe5e13d6#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.601,
        "w": 0.369,
        "x": 0.099,
        "y": 0.205
      },
      "kind": "diagram",
      "text": "OLAPLEX Mutually reinforcing omnichannel distribution strategy",
      "attrs": {},
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "278fe212-57a0-42f9-b661-a5a39c110d57",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.019,
        "w": 0.074,
        "x": 0.89,
        "y": 0.95
      },
      "kind": "image",
      "text": "OLAPLEX",
      "attrs": {},
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0c2a473d-afdb-44e4-83cb-cac32efd5a0c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.547,
        "w": 0.319,
        "x": 0.564,
        "y": 0.266
      },
      "kind": "image",
      "text": "Professional: BG beauty systems group, SalonCentric\nSpecialty Retail and Retail.com: SEPHORA, SPACENK APOTHECARY LONDON, DOUGLAS, ULTA BEAUTY\nOwned Online and Pure-Play: OLAPLEX.com, amazon",
      "attrs": {},
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7b5708d5-c38c-4c1d-86ef-c1554cff8d3c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.35,
        "x": 0.109,
        "y": 0.33
      },
      "kind": "list",
      "text": "DTC: Consumer Insights, Strategic Revenue, Launched in '18\nPRO: Brand Credibility, Brand Champions, Launched in '14\nSPECIALTY: Brand Awareness, Brand Building, Launched in '18",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "635c2400-a48f-48e7-b4de-d135fbb6a6ab",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.019,
        "w": 0.179,
        "x": 0.617,
        "y": 0.224
      },
      "kind": "paragraph",
      "text": "Select partners include:",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ccb6c414-ca53-40aa-a61a-035a75daa06c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.015,
        "w": 0.018,
        "x": 0.491,
        "y": 0.954
      },
      "kind": "source-note",
      "text": "11",
      "attrs": {
        "numbered": true
      },
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1e77eae9-8c20-4957-90b6-8f2cda30cc53",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.029,
        "w": 0.745,
        "x": 0.045,
        "y": 0.083
      },
      "kind": "title",
      "text": "OUR SYNERGISTIC OMNICHANNEL MODEL DRIVES CONSUMER ENGAGEMENT",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2b8bb1ea-121d-494d-9fa2-7c6975147e00",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "76919cfb-524c-46c5-a237-79f55bf654d2",
      "evidence": "Select partners include: OLAPLEX.com, amazon, SEPHORA, SPACENK APOTHECARY LONDON, DOUGLAS, ULTA BEAUTY",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 11,
      "from": 11,
      "beatId": "f2863780-5441-4d84-b00f-5e1128257608",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Business Model",
      "beatSlug": "sequoia-pitch-business-model",
      "evidence": "Omnichannel model is described",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 4,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "86bcd023-7501-4ede-b44a-9d94099b1ce0",
      "evidence": "The deck presents what Olaplex does (solution), how it achieves its goals (differentiated R&D platform and IP portfolio), and why it is successful (competitive advantages)",
      "position": 0,
      "objective": "What, How, Why",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}