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      "text": "Shmyhome\nHOAAR FENTIAL\nExplore Services\nHAgent\nCo Agent\nMortgage\nPainting\nFeatured HDB Listings\nFOR SALE-HOD\n$600,000 $23pm\nFORSALE-H\n$368,0",
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      "text": "Need to\nchange/upgrade",
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