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  "presentationDate": "2023-03-01 00:00:00",
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      "kind": "paragraph",
      "text": "Driven by our Consumer and Enterprise synergies",
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      "text": "Note: ARPU is calculated by dividing annualized Adjusted Revenue for the period by average Total Customers for the period. CAC reflects fully loaded acquisition spend per customer added, which is inclusive of paid digital marketing, brand marketing, marketplace acquisition costs and onboarding data costs. Payback Period is the month in which a quarterly cohort's cumulative Adjusted Revenue exceeds the fully-loaded acquisition spend for the initial quarter when onboarded and uses data through March 8, 2023. Adjusted Revenue is a non-GAAP measure. See the Appendix for a reconciliation of these measures to their nearest GAAP equivalents. See \"Footnotes\" section for detailed footnotes and definitions.",
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      "text": "Q4 2021 Q1 2022 Q2 2022 Q3 2022 Q4 2022 Total Customers (1) Added 600K 600K 750K 780K 1.1M CAC $25 $17 $11 $8 $8 Payback Period (in months) 4 4 2 2 2 ARPU $72 $74 $79 $68 $62",
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      "text": "Business Equation is Resilient",
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