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      "text": "Initiatives\nApp Promotion\nInnovation\nNational Campaigns\nOptimizing Marketing Operations\nCoordinated Givebacks\nDescription\nLoyalty refresh provides opportunities to redeploy points into specific, desirable actions. Focusing on Dutch Pass adoption, frequency, and attachment targeted campaigns.\nLeaning into innovation to drive excitement and trial.\nEnhanced focus on coordinated national promotions, including “Dutch After Dark.\"\nEnhanced focus on regional events and grand opening protocols. Casting a \"wider net\" to expand target audience and introduce new customers to our brand.\nOrganizing regional (150-200 shop) give-backs to drive more momentum and buzz around our signature charitable giving events.",
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