{
  "docId": "019de515-38aa-7781-a81c-2c13de0657dc",
  "docSlug": "a5e1530ea6b16356bce386065d6fb367",
  "documentTitle": "Dave | Results Presentation Deck | 38 slides",
  "authorId": "dave",
  "authorName": "Dave",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 15,
  "pageCount": 38,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "kpi_overview",
  "function": "diagnose_problem",
  "density": "dense",
  "nDataPoints": 12,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de515-38aa-7781-a81c-2c13de0657dc/15",
  "deckHref": "/decks/019de515-38aa-7781-a81c-2c13de0657dc",
  "deckJsonHref": "/decks/019de515-38aa-7781-a81c-2c13de0657dc.json",
  "deckAnchorHref": "/decks/019de515-38aa-7781-a81c-2c13de0657dc#slide-15",
  "components": [
    {
      "bbox": {
        "h": 0.71,
        "w": 0.53,
        "x": 0.43,
        "y": 0.148
      },
      "kind": "chart",
      "text": "CAC and New Member Acquisition (000s)\n4Q21: New Member Acquisition 498 (000s), CAC $25\n1Q22: New Member Acquisition 463 (000s), CAC $26\n2Q22: New Member Acquisition 703 (000s), CAC $30\n3Q22: New Member Acquisition 998 (000s), CAC $24\n4Q22: New Member Acquisition 715 (000s), CAC $17",
      "attrs": {
        "x_axis_label": "Quarter",
        "y_axis_label": "Customer Acquisition Cost",
        "y2_axis_label": "New Member Acquisition (000s)"
      },
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ba969253-05da-4ee7-9c84-5f9a38b74b99",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.318,
        "x": 0.059,
        "y": 0.49
      },
      "kind": "list",
      "text": "50% reduction in spend vs. 28% reduction in new member acquisition in 4Q22 relative to 3Q22",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2f0d665c-532a-4874-9e50-5e1382a1c14f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.078,
        "w": 0.33,
        "x": 0.047,
        "y": 0.39
      },
      "kind": "paragraph",
      "text": "CAC improved 31% sequentially; increased efficiency is offsetting rationalization of marketing spend:",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cc83e27c-d8a3-4072-8d98-5050b2cc16a1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.078,
        "w": 0.33,
        "x": 0.047,
        "y": 0.248
      },
      "kind": "paragraph",
      "text": "Product enhancements, channel optimization and favorable market conditions supporting continued CAC efficiency vs. prior periods.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d8022c5f-65a5-4e63-ad8a-5e088d41c551",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.015,
        "w": 0.29,
        "x": 0.429,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "Note: See Glossary for the definition of Customer Acquisition Costs",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3a3578e6-3c01-4757-846c-52135eddc8ce",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "85762cd0-59ad-4399-bba2-a9a20651b7b1",
      "evidence": "chart/bar-vertical: CAC and New Member Acquisition (000s)",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 25,
      "from": 13,
      "beatId": "2873d4ca-e1e5-4de4-860c-f1d20c1885b1",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "Business strategy and KPI overviews demonstrate satisfaction",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}