{
  "docId": "019de515-3733-703a-856c-697333fdfec6",
  "docSlug": "bcccd0d9bfbe41c6d519f286d547ce5e",
  "documentTitle": "CubeSmart | Investor Presentation Deck | 28 slides",
  "authorId": "cubesmart",
  "authorName": "CubeSmart",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 4,
  "pageCount": 28,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "why_now",
  "function": "establish_context",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de515-3733-703a-856c-697333fdfec6/4",
  "deckHref": "/decks/019de515-3733-703a-856c-697333fdfec6",
  "deckJsonHref": "/decks/019de515-3733-703a-856c-697333fdfec6.json",
  "deckAnchorHref": "/decks/019de515-3733-703a-856c-697333fdfec6#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.36,
        "w": 1,
        "x": 0,
        "y": 0.64
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d53342da-13e2-4836-af08-f7627984c7b2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.19,
        "w": 0.209,
        "x": 0.528,
        "y": 0.286
      },
      "kind": "list",
      "text": "Focus on Quality\nContinuing to grow the\nplatform through high-\nquality investments and\nfurther operational\nevolution to generate\nlong-term value",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "183426b7-8043-478b-91e3-f5bf7b88fd0b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.189,
        "x": 0.056,
        "y": 0.286
      },
      "kind": "list",
      "text": "Attractive Industry\nWell-diversified\ndemand characteristics\ncreate strong industry\nfundamentals",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4f1e0fa8-7508-4139-a947-498725ae9bc7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.19,
        "w": 0.209,
        "x": 0.282,
        "y": 0.286
      },
      "kind": "list",
      "text": "Cash Flow Stability\nIndustry-leading portfolio\ndemographics and a\nconservative balance\nsheet produce stable\ncash flows throughout\nthe entire cycle",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e6bce3f6-a727-47b9-acb2-63dce6774d7a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.189,
        "x": 0.76,
        "y": 0.286
      },
      "kind": "list",
      "text": "Experience\nA well-seasoned\nmanagement team with\nexperience operating\nthroughout many\nmacroeconomic\nenvironments",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f1b3982a-1c09-465b-9685-d67195f4e35c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.022,
        "w": 0.59,
        "x": 0.07,
        "y": 0.17
      },
      "kind": "title",
      "text": "A company built to perform throughout all phases of the cycle",
      "attrs": {},
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bbcec804-610f-47f9-a2e3-153a4ddcf1c4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.036,
        "w": 0.26,
        "x": 0.056,
        "y": 0.101
      },
      "kind": "title",
      "text": "Why CubeSmart?",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fba06d9b-243f-413c-921b-91cb241ce0fe",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "71ddbd6f-bad5-48fb-b1cf-ad527a4e8a34",
      "evidence": "list/bullet: Cash Flow Stability Industry-leading portfolio demographics and a conservative balance sheet produce stable cash flows throughout the entire cycle",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 4,
      "from": 4,
      "beatId": "96bf5966-1cac-464e-9388-1178a9472d58",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The 'Why Now' slide presents the problem",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 4,
      "from": 4,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "d772befb-62f5-44ed-8596-9fef2ec13edf",
      "evidence": "The 'Why Now' slide presents the urgency for investment",
      "position": 0,
      "objective": "Why invest in CubeSmart now",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.8,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}