{
  "docId": "019de515-23df-70c4-899c-b9c090235800",
  "docSlug": "eca38a145e9e0ad048621303813b5bab",
  "documentTitle": "Asana | Investor Presentation Deck | 31 slides",
  "authorId": "asana",
  "authorName": "Asana",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.6466552,
  "pageNumber": 6,
  "pageCount": 31,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "product_demo",
  "function": "illustrate_case",
  "density": "overcrowded",
  "nDataPoints": 10,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de515-23df-70c4-899c-b9c090235800/6",
  "deckHref": "/decks/019de515-23df-70c4-899c-b9c090235800",
  "deckJsonHref": "/decks/019de515-23df-70c4-899c-b9c090235800.json",
  "deckAnchorHref": "/decks/019de515-23df-70c4-899c-b9c090235800#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.85,
        "w": 0.73,
        "x": 0.25,
        "y": 0.08
      },
      "kind": "diagram",
      "text": "A network diagram showing interconnected work items, including 'New Artist Discovery', 'Increase velocity from artist discovery to launch', 'TikTok Sourcing Plan', 'Social squad', 'Creative Requests', 'Brand Creative', 'Channel research', 'Artist Relations', and 'Artist Revenue Services'.",
      "attrs": {},
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cd3db3a3-24df-4427-9396-1236ccf4ca87",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.05,
        "x": 0.05,
        "y": 0.9
      },
      "kind": "image",
      "text": "asana",
      "attrs": {},
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3de88712-a9b0-4617-856f-e3d1473dc61a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.16,
        "x": 0.54,
        "y": 0.41
      },
      "kind": "list",
      "text": "Increase velocity from artist discovery to launch: On Track Q1 2023 - 5 sub-goals, 60%",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "059fb09f-4b21-4a3f-8733-cee555e0d716",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.82,
        "y": 0.38
      },
      "kind": "list",
      "text": "Brand Creative: 36 members",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0fbd5501-7e13-4cbd-a703-2a2d7b1a4f0a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.16,
        "x": 0.47,
        "y": 0.13
      },
      "kind": "list",
      "text": "New Artist Discovery: On Track FY23 - 4 goals, 20/mo",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1025c584-7245-456c-b8fd-9069a3ea8a6d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.12,
        "x": 0.3,
        "y": 0.57
      },
      "kind": "list",
      "text": "Social squad: 13 members",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "39c15df7-db5d-4aba-b3d6-f43eb5400e27",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.09,
        "x": 0.66,
        "y": 0.27
      },
      "kind": "list",
      "text": "Creative Requests",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8e78eb5a-32c5-40ad-bbf1-9adb851c2871",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.34,
        "y": 0.35
      },
      "kind": "list",
      "text": "TikTok Sourcing Plan",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b1fcecb5-283c-44b4-9689-ca883b4e291a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.44,
        "y": 0.72
      },
      "kind": "list",
      "text": "Channel research: 381 tasks",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b68173cf-ddae-47f2-bd41-da135d85c55b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.12,
        "x": 0.72,
        "y": 0.56
      },
      "kind": "list",
      "text": "Artist Relations: 8,250 tasks",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ea4fd0a9-43e7-4b79-9737-2dc3d09126da",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.16,
        "x": 0.66,
        "y": 0.73
      },
      "kind": "list",
      "text": "Artist Revenue Services: On Track FY23 - 1 goals, 10%",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fc1a9ce0-d4cf-4717-97a3-f20528d22ae8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.2,
        "x": 0.03,
        "y": 0.11
      },
      "kind": "title",
      "text": "Asana's Work Graph®",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "32a04ea1-a179-45db-b30a-077478951f63",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Network Effects Flywheel",
      "slug": "network-effects-flywheel",
      "agent": null,
      "layer": "slide",
      "matchId": "f6465e96-7b23-4801-90a3-3ec86993efcd",
      "evidence": "diagram/process: A network diagram showing interconnected work items",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 8,
      "from": 5,
      "beatId": "b1218343-dab6-45b6-83be-2c2b50f78f92",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Slides 5-8 present Asana's solution and product demo",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 5,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "1ef312d7-6f2a-40ce-a01e-b712fba10139",
      "evidence": "Slides 5-10 discuss the problems and inefficiencies of current work environment",
      "position": 0,
      "objective": "What is the cost of not using Asana?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}