{
  "docId": "019de515-23df-70c4-899c-b9c090235800",
  "docSlug": "eca38a145e9e0ad048621303813b5bab",
  "documentTitle": "Asana | Investor Presentation Deck | 31 slides",
  "authorId": "asana",
  "authorName": "Asana",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.6466552,
  "pageNumber": 10,
  "pageCount": 31,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "solution",
  "function": "present_solution",
  "density": "overcrowded",
  "nDataPoints": 5,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de515-23df-70c4-899c-b9c090235800/10",
  "deckHref": "/decks/019de515-23df-70c4-899c-b9c090235800",
  "deckJsonHref": "/decks/019de515-23df-70c4-899c-b9c090235800.json",
  "deckAnchorHref": "/decks/019de515-23df-70c4-899c-b9c090235800#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.034,
        "w": 0.066,
        "x": 0.857,
        "y": 0.84
      },
      "kind": "image",
      "text": "IDC",
      "attrs": {},
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0aed5a0e-4b82-4946-a45a-026aa0b8d1e4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.126,
        "x": 0.062,
        "y": 0.11
      },
      "kind": "image",
      "text": "asana",
      "attrs": {},
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2abed03f-ece0-4d9d-9f70-3af791690b7e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.014,
        "w": 0.07,
        "x": 0.062,
        "y": 0.899
      },
      "kind": "image",
      "text": "asana",
      "attrs": {},
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "73d7964b-8bc5-4da7-879c-e151efb10970",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.038,
        "w": 0.102,
        "x": 0.811,
        "y": 0.389
      },
      "kind": "list",
      "text": "higher employee\nsatisfaction",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "451c0988-cf59-43ce-9454-2ac9dcb37ab1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.095,
        "w": 0.139,
        "x": 0.63,
        "y": 0.389
      },
      "kind": "list",
      "text": "faster to execute\nbusiness processes,\nsaving almost 2 hours\nper week per daily\nAsana user",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9ea543a6-630c-4336-b5ff-5c6bdedf872f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.095,
        "w": 0.139,
        "x": 0.449,
        "y": 0.389
      },
      "kind": "list",
      "text": "less time on emails,\nsaving more than 3\nhours of additional\ntime per week per\ndaily Asana user",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e65f8aa2-5c5f-40db-b5f3-4349c6c5ed6e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.019,
        "w": 0.07,
        "x": 0.14,
        "y": 0.836
      },
      "kind": "list",
      "text": "1-year ROI",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fe9ddc62-6fcc-445e-9193-b3fd1dc33759",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.12,
        "x": 0.139,
        "y": 0.789
      },
      "kind": "metric",
      "text": "225%",
      "attrs": {},
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8d2847d1-f95f-4c48-bd29-46ae87efba56",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.07,
        "x": 0.63,
        "y": 0.29
      },
      "kind": "metric",
      "text": "42%",
      "attrs": {},
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b9fc8fa3-a642-4106-a8ce-7c42aa7cabfc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.07,
        "x": 0.811,
        "y": 0.29
      },
      "kind": "metric",
      "text": "72%",
      "attrs": {},
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ec096be4-5413-4f41-ae7d-1bfe2e5943bd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.07,
        "x": 0.449,
        "y": 0.29
      },
      "kind": "metric",
      "text": "33%",
      "attrs": {},
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fc14c8d6-bae3-45ec-b66d-35674c6c605b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.329,
        "w": 0.302,
        "x": 0.062,
        "y": 0.379
      },
      "kind": "paragraph",
      "text": "IDC's research demonstrates the\nsubstantial impact that Asana has on\norganizations' ability to focus on higher\nvalue work and customer delivery.\n\nAs a result, participants reported higher\nemployee productivity, more effective, and\non time work, ultimately ensuring higher\ncustomer satisfaction.",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "96cbc175-dff6-431d-93c1-0cca6b582b8d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.16,
        "w": 0.474,
        "x": 0.449,
        "y": 0.61
      },
      "kind": "quote",
      "text": "Sales team can move more quickly to address opportunities:\nAsana gives our sales team templates that allow them to react to\nsomething that needs to happen quickly. So we're more agile and\nnimble and we can mobilize quickly... A sales team member probably\ndevelops around 20 deals per month, and without Asana this would\nbe maybe five deals.\"",
      "attrs": {},
      "subkind": "pull-quote",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "977d122d-dedf-41d2-b9d8-edf878f194a5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.014,
        "w": 0.399,
        "x": 0.449,
        "y": 0.85
      },
      "kind": "source-note",
      "text": "IDC White Paper, sponsored by Asana, The Business Value of Asana, Doc. #US48047821, July 2021",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cb56f747-cf93-48be-bda2-cb373badde48",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.302,
        "x": 0.062,
        "y": 0.199
      },
      "kind": "title",
      "text": "The Business\nValue Of Asana",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ff4966ae-12e0-426f-a6ec-b46884f98562",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 10,
      "from": 9,
      "beatId": "44249134-8a9e-4662-ab4d-1f57fd40c074",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Slides 9-10 discuss market sizing and addressable workers",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 5,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "1ef312d7-6f2a-40ce-a01e-b712fba10139",
      "evidence": "Slides 5-10 discuss the problems and inefficiencies of current work environment",
      "position": 0,
      "objective": "What is the cost of not using Asana?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}