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      "text": "Focus on the attractive lottery segment, characterised by resilient demand through economic cycles and COVID-19 pandemic, favourable ESG profile\nLeading multi-national lottery operator with significant scale, diversification across geographies, products and channels, strong growth track record, attractive online momentum and cross-sell potential to other gaming verticals\nStrong owned brands, largely exclusive long-term licences and well-established regulatory relationships cementing structural barriers to entry\nOperating in established and regulated gaming markets with stable regulatory regimes and well-established regulatory relationships\nBest-in-class management team, with a demonstrated track record of delivering strong organic and inorganic growth and cost efficiencies, with backing from a strong long-term shareholder\nStrong financial fundamentals underpinned by variable cost structure, high margins and highly cash generative business model with ~95% cash conversion¹",
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