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      "text": "Average Revenue Per Customer is defined as net revenue for a given period divided by the number of Active Customers as of the end of that same period.",
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      "text": "Active Customers is defined as unique customer accounts that have made at least one purchase in the preceding 12-month period. The Company calculates \"net revenues per active customer\" as the sum of the total net revenues in the preceding 12-month period divided by the current period Active Customers.",
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      "text": "Sales Retention Rate is defined as the sales order value attributable to a given customer cohort as a percentage of the total sales order value attributable to the same customer cohort during the initial measurement period. The initial measurement period represents the initial purchase for each customer in a given customer cohort.",
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      "text": "Customer Acquisition Cost is defined as acquisition costs for a given period divided by the number of Active Customers during that same period. Acquisition costs is defined as total media spend plus Home Try-On costs in a given period. Home Try-On costs include customer shipping, consumable, and product fulfillment costs related to the program.",
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      "text": "The Company calculates \"adjusted SG&A\" as SG&A adjusted for stock-based compensation expense and related employer payroll taxes, amortization of cloud-based software implementation costs, non-cash charitable donations, and non-recurring costs such as restructuring costs, major system implementation costs, and direct listing or other transaction costs, and as further adjusted for estimated income tax on such adjusted items.",
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      "text": "Included in this presentation are certain financial measures that are not calculated in accordance with U.S. generally accepted accounting principles (\"GAAP\") and which are designed to supplement, and not substitute, the Company's financial information presented in accordance with GAAP. The non-GAAP measures as defined by the Company may not be comparable to similar non-GAAP measures presented by other companies. The presentation of such measures, which may include adjustments to exclude unusual or non-recurring items, should not be construed as an inference that the Company's future results will be unaffected by other unusual or nonrecurring items. The Company uses \"adjusted EBITDA\", \"adjusted EBITDA margin\", \"adjusted net income\", \"adjusted COGS\", \"adjusted SG&A\", and \"adjusted earnings per share\" to provide useful supplemental measures that assist in evaluating its ability to generate earnings, provide consistency and comparability with its past financial performance and facilitate period-to-period comparisons of its core operating results as well as the results of its peer companies.",
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      "text": "The Company calculates \"adjusted net income\" as net income (loss) adjusted for stock-based compensation expense and related employer payroll taxes, amortization of cloud-based software implementation costs, non-cash charitable donations, and non-recurring costs such as restructuring costs, major system implementation costs, and direct listing or other transaction costs, and as further adjusted for estimated income tax on such adjusted items. The Company calculates \"adjusted earnings per share\" as adjusted net income divided by adjusted diluted shares outstanding.",
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      "text": "The Company calculates \"adjusted EBITDA\" as net income (loss) before interest and other income, taxes, and depreciation and amortization as further adjusted for asset impairment costs, stock-based compensation expense and related employer payroll taxes, amortization of cloud-based software implementation costs, non-cash charitable donations, and non-recurring costs such as restructuring costs, major system implementation costs, and direct listing or other transaction costs. Adjusted EBITDA margin is defined as Adjusted EBITDA divided by net revenue.",
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