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  "documentTitle": "Warby Parker | Results Presentation Deck | 36 slides",
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  "authorName": "Warby Parker",
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  "presentationDate": "2023-02-01 00:00:00",
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      "kind": "chart",
      "text": "Cumulative average sales order value per customer¹\n2021 customer cohort by products/services purchased\n$700\n$600\n$500\n$400\n$300\n$200\n$100\n0 30 60 90 120 150 180 210 240 270 300 330 360\nDays since first purchase\nHolistic Vision Customers\nGlasses + contacts + vision services\nGlasses Only\nCustomers",
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      "kind": "paragraph",
      "text": "Customers who purchase holistic offering (glasses, contacts, and exams) have a cumulative average value¹ that is 2x higher after one year than customers who just purchase glasses (and 1.5x higher at initial purchase)",
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      "text": "Source: Company data. Holistic Vision Customers in 2021 cohort represent just 0.8% of all 2021 cohort customers.\n¹ Average value per customer represents sales including refunds; equal to cumulative customer sales order value divided by\ntotal unique customers in each product and service grouping",
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      "kind": "title",
      "text": "FUTURE GROWTH OPPORTUNITIES LEAD TO HIGHER, \"STICKIER\" CUSTOMER VALUE OVER TIME",
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