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  "documentTitle": "Warby Parker | Results Presentation Deck | 36 slides",
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  "authorName": "Warby Parker",
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  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-02-01 00:00:00",
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      "kind": "chart",
      "text": "Sales retention rate by customer cohort (based on customer cohort sales order value and months since initial purchase) 12 months 24 months 36 months 48 months 24% 25% 25% 25% 22% 25% 26% 48% 49% 50% 50% 47% 49% 73% 75% 75% 77% 75% 97% 98% 100% 105%",
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      "text": "2015 2016 2017 2018 2019 (1) 2020 2021",
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      "text": "Note: Sales retention based on customer cohort sales order value and months since initial purchase. (1) 2019 cohort was impacted by onset and continuation of COVID pandemic in 2020 and 2021, which is reflected in that cohort's retention rate after 12 and 24 months.",
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      "text": "Source: Company data",
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      "kind": "title",
      "text": "COMPELLING AND CONSISTENT SALES RETENTION RATES",
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