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      "text": "SCALING OUR OMNICHANNEL EXPERIENCE\nOpen 40 stores to end the year with 240\nMaintain highly productive store economics\nContinue to focus on innovation in our category-leading ecommerce experience and digital tools",
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      "text": "EXPANDING OUR CORE GLASSES BUSINESS\nLaunch nearly 20 collections\nIntroduce new sizes, shapes, widths, and lens offerings across price points\nDeepen penetration of progressives customers",
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      "text": "EVOLVING INTO A HOLISTIC VISION CARE COMPANY\nScale contacts business\nGrow eye exam business, ending the year offering exams at 190+ locations\nEnhance in-person and telehealth vision care experiences\nUnlock new insurance opportunities",
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      "text": "DRIVING BRAND AWARENESS\nAmplify reach by utilizing strategic mix of organic and paid initiatives\nDrive awareness and growth across demographics\nLaunch unique collaborations and campaigns",
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