{
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  "documentTitle": "SmileDirectClub | Investor Presentation Deck | 48 slides",
  "authorId": "smiledirectclub",
  "authorName": "SmileDirectClub",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-02-01 00:00:00",
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      "kind": "chart",
      "text": "Line chart showing economic sentiment index for 'New Job', 'US Economy', 'Major Purchase', 'Personal Finances', and 'New Home' from Feb 2022 to Jan 2023.",
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      "text": "smile DIRECT CLUB logo",
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      "text": "37",
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      "text": "Penta-CS Economic Sentiment Index - Five Individual Questions, since February 1, 2022",
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      "kind": "source-note",
      "text": "Source: ESI: February 1, 2023 Publication Titled 'Economic sentiment falls as consumer spending slows' URL: https://esi-civicscience.pentagroup.co",
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      "text": "Economic sentiment on major purchases remains down since February 2022.",
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      "name": "Cost Of Inaction",
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      "objective": "Highlight the impact of economic sentiment on major purchases.",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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      "description": "Quantify what happens if the audience does nothing"
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